Author: KWSM Team

13 Reasons Why You Need Video

Did you catch the season premiere of 13 Reasons Why recently? Don’t worry — we won’t post any spoilers. But in lieu of the premiere, we’re putting a bit of a twist to this blog. Drumroll please… 13 Reasons why Video is valuable to your marketing strategy!   VIDEO… 1.

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Better Conversion With Your Blogs

Why Your Weekly Blog Isn’t Converting

It happens too frequently for some businesses: you spend part of your day writing up a massive, well-researched blog post that you are certain is going to get you leads. You’ve attached your UTMs to your outbound links, have plenty of internal links, and you’re even going to have a

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Yanny versus Laurel

Using Fun Social Media Memes To Engage Your Audience

Every so often a simple social media post will become a cultural touchstone. Celebrity tweets can go viral, or a breaking news story will be everywhere. But those are small potatoes in comparison to the great questions of our time. From “The Dress” to pineapple on pizza, some events will

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Be Prepared for Upcoming Google Changes

Whether you work in a calendar year or a fiscal year, you are often assessing your next steps. Don’t neglect your website. Now is an excellent time to look to the future and make sure that your SEO strategy keeps you ahead of Google’s next update. Search patterns are changing,

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How To Make A Quality Livestream – The Basics

Video is one of the most powerful tools that brands can use to connect with their audiences. It’s direct and personable. It gives your audience a way to connect with a brand and make them approachable. Suddenly, they aren’t a faceless company anymore – they can make eye contact and

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youtube, cats and tv, cats watching tv, tv watching

YouTube Makes Changes for TV, and Google Maps takes on Yelp

Social media platforms have always said that the best experience is about connections, and now YouTube and Google Maps are further connecting consumer and business.  These are the trending social media stories making news this week.    YouTube Goes Back to the Big Screen YouTube has noticed a huge shift

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Core Values at KWSM a digital marketing agency