It’s the 21st century, and if you haven’t figured out how to use your social media as a business owner to attract and retain talent, we are here to help. Social media is a powerful tool to build your team, but while you may be zeroed in on what your candidates post on social media, you should be very aware of how your channels appear too.
The first thing you want to do is make sure all of your platforms are current, consistent, and keeping your brand’s image on track. Start by making sure your content is recent and frequent. If your business hasn’t posted in weeks or months, your applicants may get the sign that your company is out of touch.
Avoid creating confusion for your potential candidates. If you are going to have social media channels, you want to make sure that the information is consistent across all channels. You don’t want to be sending different messages that could lead a potential candidate to confusion. Make sure your company bio, profile picture, and contact information are the same. When all of this is in sync, it sets a clear image for candidates.
Keep It Real
Next, it’s all about content. When candidates are looking for jobs, they are going to look at what kind of content the business they are interested in is posting. If your brand’s page only posts about your product or business, it’s important to get some team images. Even if these are more formal from events or headshots. All of these help your business to feel more relatable and inviting. Candidates look for team images, environment, and interaction. Allow the applicants to get a good idea of what the work culture is like.
Hiring can be challenging, but don’t you want to attract talent that is attracted to you? Want more social media guidance for your business and don’t see it on our blog? Send us an email or follow us on Facebook for weekly articles.