As Instagram continually makes changes to their algorithm, it is important for users to keep up in order to stay relevant on their feed. The chronological order of posts on Instagram is long gone and the fight for visibility has become much more tough. The power of the hashtag
Social media platforms like Twitter and Google are cracking down on unauthentic accounts. Meanwhile, Instagram begins its test on recommended posts, and Facebook Watch goes global. Here’s what’s trending in social media this week. Facebook, Twitter, and Google Remove Fraudulent Accounts Facebook, Twitter, and Google recently deleted hundreds of
It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand the demand for mobile-optimized websites. That is why they often
Chances are, you are looking at your social media constantly, hoping to see your follower count skyrocket. While many look at their follower count as the golden number, quantity does not trump quality. Social media takes time, hard work, and most of all, patience. Unfortunately, many people try to cut
If anyone can vouch for the power of social media marketing it’s Kylie Jenner. Did you know that the Lip Kit Queen makes an estimated $1 million dollars for every sponsored Instagram post she creates? We’d say she’s earned it considering her consistency and social media game has brought her
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a Facebook notification and then as an email; then the new layout rolled out. What is the new layout feature on
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook feed, and you’ll see more video than text or picture
Social media marketing is not about the hard sell. That’s where many people go wrong on social. Posting a picture and a link to your product or service is not enough to get consistent sales in the digital arena. And no, adding a caption about all the benefits doesn’t count
