Nearly half of U.S. consumers have made a purchase through social media, but we didn’t have to tell you that. The reality is that you already know. In fact, you’ve probably made a purchase because of a video you saw on social media, or chances are, you know someone who
With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on their website. This allowed Meta to pull user behavior data
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the target audience, is a critical tool to accomplish this goal. This is evident in the case of Contour Marketing &
When it comes to boosting B2B business, the question of hiring a lead generation agency is critical. In B2B marketing, the right lead generation agency can bridge the gap between your business and potential clients, making the journey from prospect to loyal customer smoother and more efficient. But why should
Creating a website and crafting an effective website are two very different things. At KWSM, we strive to create a website that our clients love, and develop one that is effective, generating the interactions our clients need to be successful in their field. One element of a website that determines
In our digital marketing experience, we’ve discovered that a compelling landing page is more than just a digital front; it’s the heart of your lead generation website strategy. It’s where first impressions are formed and decisions are made. Regardless of your industry, the effectiveness of a landing page lies in
Trying to capture marketing leads is like searching for buried treasure. You know they’re out there, valuable and waiting, but how do you reel them in? That’s the million-dollar question. We will share three proven tactics to help capture those elusive leads. By focusing on landing pages, promotional offers, and
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives
