Author: KWSM Team

Facebook Ads Are Changing

If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can help change that!) You may be running and managing the ads yourself, or perhaps you’ve outsourced the task to a

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How to Start a Content-Based SEO Strategy

SEO is a complex topic with many different types of strategies and schools of thought. But the ultimate goal of any SEO strategy is to help your website show up higher in Google search results when people search for keywords that relate to your organization.   If you begin to research

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YouTube Stories

Tell Your Story With YouTube!

Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook.  Now called YouTube Stories, this feature is very similar to the now popular Instagram stories but they are not exactly the same. Here’s what

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What it Means to Take Ownership at KWSM

At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership. What does it mean to take ownership at work? Taking ownership is about taking initiative. We take ownership when we

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Get Ahead on Your Holiday Marketing with Facebook’s New Guide

Christmas in July? According to Facebook, it’s never too early to start holiday planning.    As one of their longest-running and largest research studies to date, Facebook IQ has compiled a complete holiday marketing guide with over 30 dynamic insights to help navigate your 2019 campaigns.    “Connecting someone with

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KWSM Learns Wealth Management with Kraig Strom

Every three months, we invite local entrepreneurs and professionals to KWSM to speak to our team on topics that help with personal growth inside and outside of work. Having days put aside to focus on the well being of our team as individuals benefit the company as a whole. Recently

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Core Values at KWSM a digital marketing agency