Highlights are a great way for followers (and potential followers) to get a glimpse of your brand personality. You can organize similar Instagram stories by topic or content type, where followers can view them long after they have expired from your story. Utilizing Instagram highlights is a great way to
We love all things digital marketing. Bringing home a paycheck is nice. However, many of us work at KWSM: a digital marketing agency because it is our passion. Social media marketing, graphic design, website design and development, video, photography, and content are what we love. Our desire to keep learning
A new week means more changes and improvements to the apps and platforms we so dearly love. This week, WhatsApp tests the ability to share statuses on Facebook, Twitter releases its stance on public figures and censorship, and Instagram gets a new sticker that allows you to chat. Share
Social media today has the power to transform your business and take it to new heights. We’ve seen several examples over recent years of how brands with strong followings have turned that audience into a built-in customer base, particularly with direct-to-consumer retail brands such as Kylie Cosmetics and Glossier. Both
At KWSM, we are dedicated to telling our clients’ stories. We employ some of the best digital marketers in the industry, and we think it’s important to foster a team culture where each person can thrive. We live by our KWSM core values, using them to guide the work we do
Love it or hate it: social media keeps changing, evolving, and updating in efforts to know you (and sell to you) better. This week in the social media world, the algorithm is adding more music and ads into your feeds, Twitter is allowing you to tidy up your threads, and
Keeping current on the latest marketing trends can be difficult in the ever-changing world of marketing and technology. Every day there is an update to Facebook’s features or a new trick added on Instagram. And with algorithms continually being altered and the social tech giants choosing to keep the specific
Are you ready to shape up this summer? No, we’re not talking about running laps or lifting weights. We’re talking about your shaping up your business’s social media at our Social Media Bootcamp held on July 26 and August 2, 2019, in Atlanta. In the Buffer State of Social for
