There are a lot of content strategies that help businesses create inbound content for their target audiences. As tweaks in the algorithm, technology and AI all impact the search process, there is one constant to connect with target audiences – compelling storytelling for businesses. As the Vice President of Strategy at
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the
From products and payments to partnerships to grow the user’s experience, social media is evolving at a faster pace than ever. Facebook is now allowing you to take care of IOUs in a streamlined chat, Snapchat wants to shine in an area where Google failed, and YouTube is looking for
Once a status symbol for celebrities, Twitter’s verified badge is about to become a little less exclusive, and Instagram is implementing a very useful element of Facebook, plus we couldn’t talk about the top stories in social media this week without mentioning Pokemon GO! Blue Badges Galore If you’ve ever
While you may be consumed with Pokemon Go, there were many hot topics in the social media world. Facebook is bringing you a more intimate news feed, how you use Instagram may reveal your age, and Twitter shares which emojis are most popular on World Emoji Day. These are the
Secrets, silence, and streaming are this week’s hot topics you may have missed as Facebook moves towards an encrypted Messenger, Instagram pushes the mute button on trolls, and YouTube looks to cater to cord-cutters. These are the social media stories in the news. Facebook is Getting Secretive When it comes
Twitter launches an assistant for business owners, while Facebook suffers a rare defeat, and Pinterest shares some 411 on what pinners are latching onto. These are some of the social media stories in the news this week. Twitter Gives Businesses a Boost with Dashboard Twitter is adding a little dash
Video and more importantly live streaming are dominating the chatter on social networks. Several platforms are stepping up their game to fight for live video supremacy. Here are some of the social media stories in the news this week. Facebook Live Facebook wants to win the live streaming tug-o-war with
