Website and SEO Bootcamp | Q&A With Your Instructor

We’re ramping up for week two of our Digital Marketing Bootcamp!  This Friday, KWSM’s Vice President of Finance & Operations, Stephen Wagner, will be guiding Bootcampers through best practices for optimizing websites and implementing strong SEO tactics to move their sites closer to the top of Google search results. Here’s what you need to know […]

4 Important Google Analytics Metrics in 2021

Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead customers to your website contact form? Are your keyword-rich blogs ranking as top viewed pages […]

Why SEO is the Backbone of Digital Marketing & How to Implement it in Your Current Strategy

At this point, almost everyone is familiar with the term Search Engine Optimization (SEO). While many people understand the basic concept around SEO, most people don’t fully understand its potential impact or how easily it can be implemented into their current digital marketing strategy. SEO: A Simplified Explanation  Search Engine Optimization refers to the actions […]

6 Vital Website Ranking Factors in 2021


Search engine optimization (SEO) is a continuously moving target. As more websites get added to the internet each day, it is important to continually optimize your website to earn and maintain your rank (the spot your website shows up in the search results). The goal is to be in the 1st spot, but anywhere in […]

Why Google+ Is Crucial To Your Online Presence

When trying to unlock the secret to successful search engine optimization, Google+ is the hidden key most social media users are missing. In comparison to social media giants like Facebook, Instagram, and Twitter, Google+ seems to fall short in terms of popularity, and according to Business Insider, not many active users are on the social […]

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