4 Important Google Analytics Metrics in 2021

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Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did your social media ad drive traffic back to your website? Did your e-blast successfully lead … Read More

Three Reasons Your SEO Isn’t Working

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The term “Search Engine Optimization” gets thrown around everywhere these days. Whether it’s by a small business trying to make it on Google’s front page, or a multinational company, wanting its products to be within an audience’s consideration set, marketers … Read More

Does Google Hold Your Website To A Higher Standard?

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You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a site’s domain authority and how its algorithm distinguishes quality content … Read More

How You Can Tell What Keywords Convert Before You Spend

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If you spent thousands of dollars in Google AdWords, or created hundreds of pages for your website that all were based around different keywords, you would undoubtedly collect actionable data on keyword conversions. Specifically, the data that would most likely … Read More

How To Conduct A 15-Minute SEO Audit

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For most web devs and business owners, the phrase “SEO audit” is little more than a chore that gets taken care of every six months. Some website managers will even go a full year before running one, if at all. … Read More