Content Creation: A Guide to Engaging Your Audience
How should you approach content creation for marketing to engage your audience? Businesses that aren’t growing their audience or generating leads through engaging content — or aren’t creating content at all — are in danger of falling behind competitors who know how to get prospects’ attention in ads and through organic search results. The simple […]
How to Write an Effective Social Media Caption
A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand is talking about on social media, the caption for these posts is a crucial part […]
5 Photography Tips for Your Small Business
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling to take product shots, photos for social media, headshots and other images, we have a few tips that can help you get started on your […]
Social Media and The Beauty Industry: What Type Of Content To Post
As 2018 wraps up and we all begin preparing for the new year, it is important to analyze your social media strategy. The new year is a great time to tie up loose ends and create a fresh start for your online marketing plan. It is evident that every type of business should be active […]
5 Must-Have Apps And Tools to Boost Your Content in 2018
The content you make is the face and voice of your brand. It’s the first thing people see when they visit your social platforms – and if you’re doing it right, it will help you connect with your audience and convert them into customers! Your content matters. And the tools you use are key to […]
How to Utilize Social Listening for Original Content
What makes an advertisement or a social media post successful? The overall story has to be relatable. Marketers know how to relate to their target audience because they are listening. Social listening is the practice of monitoring digital media channels to create a strategy that will better influence consumers. The best way to gain attention […]