How to Write an Effective Social Media Caption

|

A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More

3 Video Marketing Tips that Drive Results

|

In today’s climate, people are spending more time than ever before on the internet. That’s great for digital marketers, but we are still dealing with the fact that most people have very short attention spans, and it can be difficult … Read More

Facebook Ads: Change The Game With Custom Audiences

|

As a marketer, advertising on Facebook is what you make of it. The effort that you put in directly correlates to the success that comes out. If you’ve read our going full-funnel blog, you already know the importance of a … Read More

Getting Over Ad Fatigue

|

Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the third week, your relevance scores are inexplicably going down. Engagement … Read More

Facebook Ads: How to go full funnel

|

If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action, but rather, the result of a consumer journey, on which … Read More

What You Need To Know About the AMP Project

|

It’s as simple as looking at your site’s analytics: most of your traffic is mobile traffic. That’s how it is across the Internet, and that is why most brands are putting a “mobile-first” initiative on their websites. Search engines understand … Read More

5 Metrics to Measure Your Video Ad

|

When it comes to measuring a video ad’s success, it’s important to look at different metrics based on the goal of your campaign – and we’re talking beyond view count. Views may be the proverbial public scorecard, but they’re not … Read More

1 2