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Sales Collateral
Educate prospects and streamline the sales process with professionally developed assets.
Inbox Impact
Sales enablement collateral drives lead generation by providing assets for sales teams that address common objections or information requests.
You can provide your team with resources that leverage your company’s collective expertise and empower prospects to make informed decisions more quickly.
Benefits
Consistent messaging and brand experience
across all channels and platforms
Create and maintain valuable outputs
without burdening your in-house team
Expand your ecosystem
with ready-made collateral that markets your brand to strategic partners
Share key information
easily with potential buyers and streamline sales conversations
Sales Collateral Services For Lead Generation
Sales collateral supports outbound lead generation strategies.
Website content development
Create and publish optimized messaging for free-to-access outputs like landing pages and blogs, as well as gated downloadables like eBooks, white papers, case studies, and email drip sequences
Interactive asset creation
Custom-coded tools like calculators or multi-step forms that leverage progressive disclosure to keep prospects engaged
Full-service video and photography
Ideation, production, and post-production for professional-quality videos and photos that address pain points and alleviate objections at every stage of the sales funnelPhysical asset creation
Design and production of trade show materials like banners, signage, and giveaways, as well as brochures, business cards, event invitations, mailers, product one-sheets, and other tangible assets
Client Results
Total Lender Solutions
Total Lender Solutions (TLS) supports hard money lenders, financial institutions, and their attorneys in starting the commercial foreclosure process for defaulted borrowers. While the transactions rarely result in a foreclosure of the property, TLS leads the process of getting the buyer back to the table with the lender to determine a resolution.
KWSM created state-specific commercial foreclosure sales collateral brochures, which were provided to hard money lenders at events. They served as the first marketing funnel touchpoint, which included state-specific landing pages, foreclosure market blogging updates, social media, and pay-per-click (PPC) remarketing advertising, which digitally targeted collateral recipients who had visited the website.
KWSM took the time to listen to us to not only understand our business but our industry as well (not an easy task given the niche market we occupy). They wowed us with a marketing analysis showing what others were doing and pointing out our strengths and weaknesses. We started with having (KWSM) update our logo and website and were impressed with the range of options they gave us. From there, KWSM created some collateral pieces that we needed. They deliver a quality product in a timely and professional manner exceeding our expectations. They get our highest recommendation.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
How can sales collateral help our brand generate more leads?
Effective sales collateral helps with lead generation by:
- Providing valuable information: Offer easy access to insights and solutions for your target audience with pre-made assets that address common challenges.
- Building trust and credibility: Demonstrate your expertise and establish your brand as a reliable source for valuable information.
- Encouraging action: Include clear calls to action that will guide potential customers towards the desired next step.
What types of sales collateral should we focus on?
Effective sales collateral will depend on your specific business, target audience, and sales process, but common options include whitepapers, case studies, ebooks, infographics, and slideshow presentations.
How can we ensure that our sales collateral is effective?
Effective sales collateral should:
- Align with your target audience: Tailor your content to the needs and interests of your ideal customers.
- Incorporate visual appeal: Use high-quality design and imagery to capture attention.
- Present clear, concise, and relevant information: Avoid overwhelming your audience with too much data or shifting focus away from the prospect to burnish your credentials.
- Include a strong call to action: Guide potential customers towards a clear and desirable next step.
Sales Collateral Resources
Learn more about KWSM’s projects and services in these posts.
Why Your Relationships Are More Scalable Than Ad Spend
For years, the conversation in marketing department meetings was dominated by a major metric: ad spend. If you wanted to grow and generate leads, you simply turned the dial up on your Google or Meta ads. But the digital landscape has shifted under our feet. Today, in my role as
The Death of the Gatekeeper: Why Lead Generation in 2026 is About Empowerment, Not Interruption
At KWSM, we’ve watched the traditional lead generation playbook crumble. For decades, companies acted as gatekeepers, holding back pricing or technical details to force a “discovery call.” But in 2026, that friction can kill a deal. The digital marketing landscape has reached a crisis of trust. With the internet flooded
Google’s February 2026 Core Update: Why Brand Journalism is Effective SEO Regardless of Search Trends
For ten years, I have led the strategy process for every incoming client at KWSM Digital. In that time, I have seen search engines evolve from simple keyword matchers to sophisticated systems that attempt to understand human intent. Google’s February 2026 Core Update aims at reducing gimmicks and Domain Authority
