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KWSM Webinars & Virtual Events
Join or watch our expert-led webinars to gain valuable insights and practical tips that will supercharge your digital marketing efforts.
Register for an upcoming webinar or view a past event below. If you’d like to schedule a one-on-one conversation, we’re available for that, too.
Upcoming Webinar
Attract & Retain Top Talent: A Strategic Approach to Employer Branding
August 27th 2025 @ 12pm PST
This webinar will explore how showcasing your company’s authentic culture and celebrating your team members can transform your recruitment efforts and foster lasting employee loyalty. Discover the tangible benefits of a strong employer brand, from boosting morale and enhancing credibility to improving customer satisfaction through long-tenured, knowledgeable staff. Learn practical ways to articulate your organizational strengths and effectively connect your business achievements to the dedicated people who make them possible.
In this webinar, you will learn:
- The fundamental principles of an effective employer branding strategy and its impact on your business’s growth and talent acquisition.
- How to identify and articulate your company’s unique culture and values to attract candidates who are a strong cultural fit.
- Strategies for showcasing authentic employee stories and experiences through various digital channels, including your website and social media.
- How to measure the impact of your employer branding initiatives on recruitment metrics and overall business success.
Who should attend?
This webinar is ideal for business owners, executives, and in-house marketers who want to:
- Build a loyal and engaged workforce by attracting top-tier talent.
- Leverage their company culture as a competitive advantage in the job market.
- Generate a pipeline of qualified candidates and reduce hiring friction.
- Understand how to shift from traditional recruitment methods to a more strategic, community-driven employer branding approach.
- Measure and optimize the impact of employer branding strategies on business growth and employee retention.
In This Webinar:
Danielle Baldwin | Moderator
Vistage Chair Executive Coach
Danielle Baldwin is a Vistage Chair, leadership coach, and business strategist who helps small and mid-sized business owners navigate real growth while managing real life. Her coaching approach blends honest conversation with sharp strategy, focusing on streamlining communication, improving decision-making confidence, and fostering organizational growth. When she’s not helping leaders level up, you’ll find her at a Padres game, at a concert, or getting lost in a book with a good cup of coffee.
Nancy Erickson | Panelist
SPHR, HR Specialist & Co-Founder of Total Package HR
Nancy is a seasoned HR pro and the CEO & Co-Founder of Total Package HR. Far from your typical HR type, she brings the sharp instincts of a business owner—balancing action with risk management. Clients value her no-nonsense approach, her ability to see things through their lens, and her knack for making complex employment laws feel surprisingly doable. Nancy keeps HR human, practical, and even fun. Just don’t ask her to choose between people and dogs—dogs win every time.
Katie Wagner | Panelist
CEO, KWSM: a digital marketing agency
Katie Wagner spent 15 years as a television and radio journalist, working for news outlets all over the world, including ABC, CBS, Fox, CNN & National Public Radio. Today, she owns a full-service digital marketing agency made up of brand journalists. KWSM specializes in lead generation with services including websites & SEO, content creation, videography and digital advertising.
Past Webinars
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