Tracking Your Law Firm’s Success in Google Analytics
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub
Measuring results is crucial for achieving business goals through marketing — but which metrics are most important for your brand? Read these posts to find out.
Your law firm’s website is up and running, but do you know if it is really working for you? Your website should be the hub
Data- we’ve all heard the term, and there is a high likelihood that you’ve dealt with data and numbers in some capacity throughout your life.
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before
UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is
Behind all of the glamorous images, fun graphics, and witty captions in social media are metrics that can tell you how your content is resonating