Blogging Best Practices & Influencer Insights | Social Media Help Desk Episode 92 

Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but also an excellent way to establish your brand as a trusted voice. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content Editor Rick Ormsby, and Content Editor Meredith Ashburn discuss how to get the most out of your blogs. They also explain what to look for when considering an influencer and the latest changes to some popular social media platforms.

In The News (00:16 – 06:50)

It’s official; there’s a new way to reply to stories on Instagram. Princess breaks down the latest feature and how it could change the way people interact. Plus, after 11 years, LinkedIn CEO Jeff Weiner is stepping down from his position. What it could mean for the business-oriented social networking site and who will replace him.

 

Blogging For Business (06:51 – 17:23)

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Blogs are a great way to do this, but it’s not as simple as just being a good writer. Meredith shares five tips to keep in mind when writing a winning blog.

 

Everyday Influencers (17:24 – 26:44)

Finally, these days you don’t have to have a celebrity sell your products and services. In fact, anyone who has a following on social media could potentially expand your reach to a new audience. Rick shares what to look for when picking an influencer.

 

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Did you know 74% of people trust social networks to guide them with purchase decisions?

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