Why Should Businesses Use Social Media?

Jan 2021

Social media is a powerful tool your business should be using. With more than 3 billion people using social media across the globe, channels like Facebook, Twitter, LinkedIn, YouTube, and Instagram will help you expand your customer base, easily share your story, and increase your brand awareness. 

Improve Your Digital Presence

When people are looking for more information about a brand, they turn to social media. Not only are they looking at your products and services, but they’re also checking on your activity level and responses to other customers. Your online persona will help them determine if your brand is worth shopping from. 60 percent of Instagram users say they discover new products on the platform. Keeping an active business account on your best social media channel improves the recognition of your brand with your ideal audience and gives you an opportunity to drive users back to your website to learn more about your products or services.

Share Your Story with Great Content

Your brand’s story matters. When customers are looking at trying a product or service, they want to know what you stand for and see the human side of the company. Your social channels are the perfect opportunity to showcase the foundation of your brand, the people behind your logo, and your brand values. Most importantly, you can show your products or services in action. Think of your brand’s social channels as a look book into your business. Every piece of your content should work together to tell your story.

Reach Customers with Ads

The biggest benefit of social media for your business is the ability to run targeted ads to support your overall goals. Want to increase product purchases? Use your most active social channel to drive traffic to a specific landing page. Need more quote requests? You can use ads to increase form fills and increase your leads. Whether you’re creating a custom ad or boosting a post to increase the reach of your blog, social media ads can help you achieve these goals.

Not all social channels will be ideal for your business. It’s important to decide which channels you will pursue and create a strategy to stay active in these places. 

megaphone54% of consumers use social media to research brands and products. 

Do you need to start marketing your company on social media but aren’t sure how to get started? Join us on March 19, 2021, for our Social Media and Ads Bootcamp!

CLICK HERE to learn more and register for the workshop.

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