The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Running a business when the market turns volatile feels a lot like navigating a ship through heavy fog. Visibility drops, the noise from the headlines gets louder, and every decision
If you’re a CEO struggling to find talent, the first place to focus your energy is the Careers page on your website. Most companies treat this page as a digital
Running a business when the digital landscape undergoes a massive transformation can feel like trying to anchor a ship in the middle of a typhoon. Recently, Google made its most
Economic downturns create a survival-of-the-fittest environment where the instinct is to retreat, but the most successful leaders choose to advance. Smart business owners understand that maintaining visibility during a recession
Running a business right now feels like navigating a room where the lights keep flickering. Between war, tariffs, rising labor costs, fluctuating raw material prices, and the volatility of fuel
Transitioning from a local artisan to a nationally recognized luxury brand requires a shift in how you acquire new business. You have likely spent decades perfecting your craft, yet your
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an HR function – only activated
Every business owner eventually reaches a crossroads where they must ask a difficult question: Have you built a valuable, transferable asset, or have you simply created a high-paying job for
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
