When Google announces a major “Core Update,” the most recent one documented here, my inbox typically receives a question from concerned business owners and C-Suite
Marketing has always been about connection. But as we look toward the horizon of 2026, the nature of that connection is undergoing a radical transformation. At KWSM: a digital marketing
For years, the conversation in marketing department meetings was dominated by a major metric: ad spend. If you wanted to grow and generate leads, you simply turned the dial up
At KWSM, we’ve watched the traditional lead generation playbook crumble. For decades, companies acted as gatekeepers, holding back pricing or technical details to force a “discovery call.” But in 2026,
For ten years, I have led the strategy process for every incoming client at KWSM Digital. In that time, I have seen search engines evolve from simple keyword matchers to
John Wanamaker, the pioneer of the department store and a forefather of modern advertising, famously quipped: “Half the money I spend on advertising is wasted; the trouble is I don’t
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
If there’s one sure thing in digital marketing, we often suffer from its “shiny object syndrome.” Right now, the shiniest object in the room is undoubtedly search driven by Artificial
The digital marketing landscape is in the middle of a massive shift. For decades, the entire lead generation playbook rested on two pillars: Inbound (attracting leads with content and SEO)
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
