As a business owner, you may feel you’ve gotten by just fine without a significant marketing budget. You might believe your product or service speaks for itself, that word-of-mouth is enough, or that marketing is an unnecessary expense. While it’s true that you may not see a direct marketing bill,
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up two or more individuals to learn about a specific skill set. It’s been a positive program that has contributed to
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some
Are you having trouble coming up with things to blog about? Think about the common questions that you’re asked all the time, put them into a list, then write about each one. Not only will you have great content to write about, but you’ll answer of the questions on people’s minds
Getting fan growth on your social media channels isn’t just about what you do online. If you don’t let people know about your social media channels offline, you are missing out on a great opportunity to turn more of the people you meet on a daily basis – your clients
If you are looking for a way to boost your fan base on Facebook, leveraging your existing email list is an easy place to start. If you are like most people, your initial thought might be to just send an email to all of them asking them to like your
LinkedIn is constantly reminding people to fill our their profile, and for good reason. Not only does a complete profile make you look more professional, but it actually helps you show up higher in the search results of people looking for professionals like you. Want to see more of our Tip of the
There are a lot of reasons why video should be a part of your online marketing strategy, but I’m going to focus on three of the most important reasons. There are a lot of different ways video can be used to enhance your online strategy. The Know, Like, and Trust
