LinkedIn recently rolled out new analytics for LinkedIn profile pages, which really begs the question, “what took so long?” Were they afraid their platform would be abandoned because people realized no one engaged with their posts? Were they spending SO MUCH development time on their advertising platform that the profiles
If you are looking to create a great experience for potential candidates you’d hire, you may want to invest part of your digital strategy on Employer Branding. Employer branding is the strategic process of creating and maintaining your company’s reputation as a great place to work. It is the image
As a business owner, you may feel you’ve gotten by just fine without a significant marketing budget. You might believe your product or service speaks for itself, that word-of-mouth is enough, or that marketing is an unnecessary expense. While it’s true that you may not see a direct marketing bill,
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up two or more individuals to learn about a specific skill set. It’s been a positive program that has contributed to
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some
Are you having trouble coming up with things to blog about? Think about the common questions that you’re asked all the time, put them into a list, then write about each one. Not only will you have great content to write about, but you’ll answer of the questions on people’s minds
Getting fan growth on your social media channels isn’t just about what you do online. If you don’t let people know about your social media channels offline, you are missing out on a great opportunity to turn more of the people you meet on a daily basis – your clients
If you are looking for a way to boost your fan base on Facebook, leveraging your existing email list is an easy place to start. If you are like most people, your initial thought might be to just send an email to all of them asking them to like your
