In the early stages of a business, marketing often looks like a series of rapid-fire experiments. You launch a website, you start a LinkedIn page, you dabble in email automation, and you buy a few ads. These are all valuable tactics, but over time, a dangerous pattern emerges: fragmentation. Most
John Wanamaker, the pioneer of the department store and a forefather of modern advertising, famously quipped: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That was over a century ago. Today, in an era of hyper-targeted digital ads, real-time analytics, and
LinkedIn recently rolled out new analytics for LinkedIn profile pages, which really begs the question, “what took so long?” Were they afraid their platform would be abandoned because people realized no one engaged with their posts? Were they spending SO MUCH development time on their advertising platform that the profiles
If you are looking to create a great experience for potential candidates you’d hire, you may want to invest part of your digital strategy on Employer Branding. Employer branding is the strategic process of creating and maintaining your company’s reputation as a great place to work. It is the image
As a business owner, you may feel you’ve gotten by just fine without a significant marketing budget. You might believe your product or service speaks for itself, that word-of-mouth is enough, or that marketing is an unnecessary expense. While it’s true that you may not see a direct marketing bill,
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up two or more individuals to learn about a specific skill set. It’s been a positive program that has contributed to
Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some
Are you having trouble coming up with things to blog about? Think about the common questions that you’re asked all the time, put them into a list, then write about each one. Not only will you have great content to write about, but you’ll answer of the questions on people’s minds
