The International Code Council (ICC) faced a challenge that large organizations commonly face with multiple sub-branches. Each chapter needed a website to establish credibility and represent the parent organization’s brand guidelines. In this case, the ICC had over 400 sub-organizations, many of which had existing websites that did not meet
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM
Your nonprofit website has the potential to create a ripple effect of positive change with every click, every donation, and every volunteer signup. But those valuable opportunities may slip away if your site isn’t optimized for engagement and action. Too many nonprofit websites fall short of their goal,
Most of us have seen by now that AI can produce text, images, and even videos. The jury is still out on the quality and effectiveness of these creatives. However, when thinking in terms of digital marketing strategy, there are unique ways to utilize AI as an extra teammate to ensure every piece of content is readable, aligned with the goals of your business and your marketing campaign, and covers the necessary brand messaging.
Struggling to reach your customers directly? Discover how a marketing agency can optimize your DTC strategy and boost sales.
B2B manufacturers like you understand the importance of building relationships and securing contracts with other businesses. However, the traditional methods of networking and trade shows may no longer be enough in today’s fast-paced digital world. In fact, the majority of B2B buyers now conduct most of their research online before
Does your business have an active Facebook presence? If so, comments on your posts are a goldmine of opportunity. They offer direct insights into what your audience thinks, wants, and needs. But how you respond to those comments can make or break your brand’s reputation. Many businesses struggle to respond
Learn how a thoughtful digital marketing strategy helps nonprofit organizations to recruit volunteers for their efforts.
