Author: KWSM Team

Top Social Media Marketing Trends for 2016

Social media marketing continues to expand, and it’s important to know what tactics to invest your time in to gain the best results for your business. Here are top trends for 2016 that you’ll want to follow to climb that mountain of success.   Personalization Consumers’ inboxes are constantly flooded

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Social Media Resolutions for the New Year

January 1st is almost here, and it’s a perfect time to make your social media resolutions! January is the month that we try to start fresh by setting goals and implementing new habits. Think about adding some of these social media goals to your company’s list of resolutions to support

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How to Build a Better Brand Using Twitter

Now, more than ever, it’s a good time to get focused on using Twitter to grow your brand, your business, or your blog. Growing your brand is not simply a matter of tweeting out great content, it is equally important that people are seeing your great content. Use these guidelines

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LinkedIn Gives Job Seekers a Leg Up on Competition

The social media giants must’ve put you on the nice list because they’re gifting users with some nifty technology. Facebook’s messaging app just got more convenient, jobseekers on LinkedIn are getting a competitive edge, and a controversial policy on the largest social networking site just became more open-minded. Here’s a

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Introducing Facebook At Work

This week, Facebook announced that it will be unveiling Facebook At Work, the office version of the social media goliath that transformed the way our digital interactions take place. Now, Facebook is taking it a step further by reimagining its capabilities in the workplace, which after a year of testing,

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How to Maximize Your Social Media Ad Spend

As you wrap up your 2015 marketing plan and look toward next year, let these tips guide you toward advertising success. Experts predict TV advertising is on its way out and you can attend its funeral in 2016. Meanwhile, digital marketing is projected to grow by 30% in the next

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3 Tips to Remember for Facebook Page Messages

In the digital age, we’re used to instant results – instant coffee, instant online purchases, and with the Internet at our fingertips… instant answers. Likewise, fans of your business on Facebook expect nearly instant responses when sending you a private message. But before you speedily type out that reply, there

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