For business owners, creating quality content is vital to engaging with our audience and attracting new customers. You might obsess over crafting the perfect blog post or creating visually stimulating social media content but often overlook one of the most critical features — pictures! As the Director of Content for
As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions. Marketing tends to be one of those tasks that business owners know is necessary for
If you’re a business owner who can talk about the benefits of your product all day, but you struggle when it comes to creating polished, professional-looking graphics on social media, this blog is for you. Maybe you know when your design looks off, but you may not have the vocabulary
If your business is in a state of emergency, what is the best marketing tactic at your disposal? To distribute information quickly, press releases are a relevant and highly effective tool. A well-executed press release strategy can yield positive results for your business by generating publicity, increasing brand exposure, and
Video marketing is an exhilarating way to tap into your creativity and showcase your business’s story. For many business owners, they know it’s the obvious step in taking their marketing to the next level because more and more consumers are turning to video to become educated and make buying decisions
Marketing and public relations are usually discussed as separate industries. Blogs, social media posts, and digital advertisements fall into the marketing bucket. On the PR side is media outreach, including press releases and media pitches. However, the two are far more symbiotic than separate. By following best practices, such as
It’s 2024 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital marketers and brand journalists, we know firsthand how media is constantly evolving. While the way people source their news has changed, research shows us that
The environment around artificial intelligence (AI) is still developing, and like many new technologies, no one fully knows the extent of what effect it will have on the future. Currently, since AI is only supposed to be used for informative purposes, it produces many similar articles and there are many
