Before the magic of social media, promoting an event meant shelling out loads of money for traditional advertising and having a dependence on good word of mouth. But the internet and all these new platforms now make promoting events easier and more cost-efficient for you. We said easier, not easy,
If you have more than three social media accounts you should know what Klout is. A quick primer: Klout measures your involvement on social media and gives you a score. Klout doesn’t share your information with those accounts, rather it looks at how you use LinkedIn, Twitter, Facebook, Google +
For the sake of argument, we’ll presume that you and your business have a Twitter account. Who owns your Twitter account for the small business? It’s a seemingly simple question that you need to ask your business if you haven’t already.
Facebook metrics and insights are crucial to understanding how your fans are engaging with your page and content. Having a better understanding of who we are reaching to on our brand pages allows us, our brand page’s administrators, to better tailor our marketing and communication plans to our fans and
The team here at KWSM is all taking the Inbound Marketing certification course over at IMU, and the first session was about blogging. Now, we’re seasoned experts with blogging (have you seen ours?), but we did get some pretty good information from our first Inbound Marketing class. We take blogging
News flash! Britney Spears is engaged! Yes, I know what you’re thinking: I thought she was married with two kids already. But no, according to the popular trends on Twitter, the has-been teen pop star clearly has done it again. Not that I care, but apparently a lot of other
A report from Pew recently revealed that a majority of people are using the internet to research local business. However, far fewer are using social networking sites to get opinions on these businesses. Pew is a reputable polling service. However, the poll was conducted over the phone, which means that
LinkedIn’s platform is exceptional for professional presence and networking, but admittedly, compared to other snazzy social media sites, its interface is not as lively and “fun” as others. So what ways can you customize your LinkedIn profile and stand out from others? Believe it or not, there are a ton
