Author: Katie Wagner

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Katie Wagner

Katie Wagner is the President and CEO of KWSM. She oversees all client work, team development, and agency operations. Katie has more than 15 years of experience in all aspects of digital marketing and content creation. She founded the agency in 2010.

She's Baaack! What I Learned From Stepping Away From My Company

January 25, 2012

If, as business owners, we don’t hold a vision for our companies, no one else is going to do it either. Who cares more about KWSM’s success than I do? And more importantly, if I stop caring (or just give it up for lack of time), who will pay the price? Not just me, but every member of our team. I have a responsibility to take time to focus on the business. I need to be calm and clear-headed enough to make smart decisions. And yes, sometimes that means stepping away from the laptop. I’ve realized that having a balance between doing the work and thinking about how we do the work is essential for success – and ensuring success is my primary responsibility.

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How to Lose Credibility and Customers on Social Media

January 20, 2012

When I first started using Twitter to reach out to companies, I was impressed at how quickly some responded, or that they responded at all.  But then I thought, “It that really surprising?” You’re on social media for a reason: to socialize! If a company is on social media and

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Social Media Can’t Replace PR or Common Sense

January 19, 2012

At the nexus of PR and social media is a vague netherworld of publicity.  You can go by the old axiom of “any publicity is good publicity” or approach things in a calculated, genuine and real manner.  PR professionals use social media and social media professionals need to use PR,

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Anti-Social: Why I'm Not Returning Your Phone Calls

January 17, 2012

As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.

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Getting Started on Marketing Your Event through Social Media

January 6, 2012

Before the magic of social media, promoting an event meant shelling out loads of money for traditional advertising and having a dependence on good word of mouth. But the internet and all these new platforms now make promoting events easier and more cost-efficient for you. We said easier, not easy,

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Why Klout Matters, It’s Not Entirely an Ego Thing

January 5, 2012

If you have more than three social media accounts you should know what Klout is.  A quick primer: Klout measures your involvement on social media and gives you a score.  Klout doesn’t share your information with those accounts, rather it looks at how you use LinkedIn, Twitter, Facebook, Google +

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Who Owns Your Twitter Account?

December 29, 2011

For the sake of argument, we’ll presume that you and your business have a Twitter account.  Who owns your Twitter account for the small business?  It’s a seemingly simple question that you need to ask your business if you haven’t already.

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