Author: Jeff Soto

digital Marketing for M&A

Strategic Marketing for M&A Success: Unlocking Value for Buyers and Sellers 

Mergers and acquisitions (M&A) are transformative events for business owners, often viewed through the lens of financial statements, legal frameworks, and operational synergies. While these elements are undoubtedly crucial, overlooking a pivotal component can significantly diminish the true potential of an M&A transaction: a robust digital marketing strategy. Whether you

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Copywriter and SEOs talking about Google's warning about easy content creation

Google’s Warning About “Easy” SEO Content Creation

There are a lot of content strategies that help businesses create inbound content for their target audiences. As tweaks in the algorithm, technology and AI all impact the search process, there is one constant to connect with target audiences – compelling storytelling for businesses. As the Vice President of Strategy at

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Facebook Wants to Help You Get Paid!

From products and payments to partnerships to grow the user’s experience, social media is evolving at a faster pace than ever. Facebook is now allowing you to take care of IOUs in a streamlined chat, Snapchat wants to shine in an area where Google failed, and YouTube is looking for

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Pikachu and You: Is Pokemon Go Impacting Social Media Usage?

Once a status symbol for celebrities, Twitter’s verified badge is about to become a little less exclusive, and Instagram is implementing a very useful element of Facebook, plus we couldn’t talk about the top stories in social media this week without mentioning Pokemon GO! Blue Badges Galore If you’ve ever

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Core Values at KWSM a digital marketing agency