As KWSM’s VP of Strategy, I’ve seen firsthand the anxieties that arise with shifts in the digital marketing world. There’s a lot of chatter out there about the demise of SEO, especially with the rise of AI Large Language Models (LLMs) like ChatGPT, Perplexity, Co-Pilot and Google’s own Gemini and
Mergers and acquisitions (M&A) are transformative events for business owners, often viewed through the lens of financial statements, legal frameworks, and operational synergies. While these elements are undoubtedly crucial, overlooking a pivotal component can significantly diminish the true potential of an M&A transaction: a robust digital marketing strategy. Whether you
Acquiring a business? Digital marketing is a must for maximizing the value of your new asset. Discover how digital marketing fuels M&A.
Looking to sell your company? A Digital Marketing Strategy can help.
There are a lot of content strategies that help businesses create inbound content for their target audiences. As tweaks in the algorithm, technology and AI all impact the search process, there is one constant to connect with target audiences – compelling storytelling for businesses. As the Vice President of Strategy at
There has been a lot of hyperbole, speculation, and faulty assumptions about AI’s role in Search as both Google and Bing create AI-enabled Search and Chat properties. Does AI, like Bing-GPT or Google’s SGE, kill SEO and content? As the VP of Strategy at KWSM, I went straight to the
From products and payments to partnerships to grow the user’s experience, social media is evolving at a faster pace than ever. Facebook is now allowing you to take care of IOUs in a streamlined chat, Snapchat wants to shine in an area where Google failed, and YouTube is looking for
Once a status symbol for celebrities, Twitter’s verified badge is about to become a little less exclusive, and Instagram is implementing a very useful element of Facebook, plus we couldn’t talk about the top stories in social media this week without mentioning Pokemon GO! Blue Badges Galore If you’ve ever
