The Rules Of Tweeting & New Facebook Features | Social Media Help Desk Episode 94

At KWSM, we specialize in finding the best content to post on our clients’ social media channels. With so many options at our fingertips, it takes skill and a lot of thought to create the perfect post. But it’s not just about picking the right words or pictures; it also requires hiring the right employees and developing our team’s skillsets. In this edition of Social Media Help Desk, Managing Content Editor Jeff Soto, Content Editor Ivana Hermida, and I discuss how we make those decisions, and what you need to know in the ever-changing world of social media.

In The News (01:09-08:09)

Could Twitter be getting into the photo/video game with a new startup purchase? Plus, Facebook is switching up your newsfeed with a new prototype, and LinkedIn is working on a feature to highlight your best content. I explain what these changes mean for some of the most popular social media platforms.

 

To Tweet Or Not To Tweet (08:10-15:33 )

Whether you’re new to Twitter or a seasoned veteran, you’ve probably asked yourself, “How often should I be tweeting?” While it’s an important question, it’s just one of several things you should be considering before hitting the “Tweet button.” Content Editor Ivana Hermida breaks down what you need to know before you tweet.

 

Finding The Perfect Employee(15:35-25:39 )

Creating the perfect content for our clients is more complimented than you might imagine. While there’s no shortage of amazing images floating around the digital world, finding the right employees to produce them can be a bit more challenging. One of the most important qualities when hiring someone to work in the ever-evolving industry of social media is the desire to learn. Managing Content Editor Jeff Soto shares some of the methods we use to help develop our team.  We hope you can apply it to your team, too!

 

Did you know 87% of Millennial employees cite access to professional development or career growth opportunities as being very important to their decision of whether to stay or go from a position? 

We develop a fully customized strategy based on your unique needs, and then we execute your social media marketing strategy on a daily basis. You run your business; we run your social media.

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