Meet Jeff Soto
Role:
VP of Strategy and Client Relations
Joined the KWSM Team:
2016
Jeff’s Career Path:
- Nearly 20 years as a television producer and executive producer
- Over a decade of experience marketing in-house and in agency settings
- 2016: Hired at KWSM as Managing Editor overseeing marketing execution
- 2020: Promoted to VP, Strategy and Client Relations
Jeff has led both the strategy and digital marketing teams at KWSM. He also serves as the strategic architect of our marketing frameworks and acts as a liaison with clients. He has participated in the Mentorship Program, and speaks frequently to groups of future marketers at UC Irvine and Cal State Fullerton.
Hear From Jeff
“KWSM offers an environment where everyone who has a passion to create can share their ideas. There’s no mute button. Everybody is all ears and everybody has a powerful voice.
And that is the beauty – when we all come together and collaborate. We’ve built in this system where everyone can be a contributor.”
Significant Projects
Led PR efforts and crisis communications after a devastating fire. Within hours, he facilitated a media event that led to significant local and regional coverage
Developed an omnichannel marketing strategy that mixed storytelling, social media, and video elements to create case studies that led to new business and recognition within the industry
Created a go-to-market strategy including influencer marketing and digital advertising that launched the new app in front of millions
Q&A with Jeff
What has been your biggest accomplishment?
My biggest accomplishment has been racing ahead of the changing landscape of digital marketing and applying a brand journalism approach to promoting our clients.
What is the best part of working at KWSM?
I value developing great relationships with our clients, understanding their needs, and telling their story to their audiences.
Where do you see yourself headed in the future?
I can’t reach new heights without taking our clients to the next level. I live for exceeding their expectations.
Why We Love Jeff
“Jeff was the first person to hold the Managing Editor title, and he is KWSM’s first VP of Strategy. He has had a huge hand in shaping the agency and the way we approach our work, and has been instrumental in supporting and leading our team. Jeff is someone who takes on a role and then innovates and expands on it to fill gaps, solve problems, and continue to improve results. He’s never happy with the status quo and we are lucky to have him as a leader in the agency.”
“Jeff is as bold, creative, and decisive as they come. His leadership is fierce and confident, and he’s always quick to send words of encouragement. We are all fortunate to work with him and learn from his expertise.”
“Jeff brings his enthusiasm and extensive experience to every client engagement he encounters. He approaches his work with a sense of urgency, and has never met a challenge he couldn’t solve. “
“Jeff has been an integral part of my growth and career here at KWSM. I am so thankful for his passion and dedication not only to our clients but to the success of all of our team members.“
