{ Journalism Meets Marketing }
Control the narrative. Dominate the market.
Storytelling that converts.
Best-in-class brands hold status in the marketplace. They speak with both authority and authenticity. They showcase their expertise and build consumer confidence. And they grow faster.
We use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads.
You want business growth.
Client Results
My Family ID
My Family ID is an identification smartphone app for parents, caregivers, and more to scan, save and share crucial information like biometric face scans and digital fingerprints in the event of a missing persons incident. KWSM developed brand messaging that focused on the epidemic of missing persons cases, and how parents, loved ones, and caregivers can arm themselves with the app to assist when the unthinkable happens. The messaging is used across the website and in outbound communications like email campaigns and social media.
Brand messaging is essential for any business, and no one does it better than KWSM. Working with Jeff and Taylor, and the rest of the team, is a pleasure. They were able to help me share my story and create the message I want my customers to hear. They were patient, resourceful and what they created for me was terrific. I am very happy to be working with KWSM.”
Putterman Law
A business litigation firm with clients in California and Texas needed a professional website to establish credibility and generate leads. KWSM built a tailored site and more than tripled their online leads in less than one year.
I want to say we LOVE the website. We are so excited to launch and are so appreciative of all the hard work you guys put into it.”
Camino Federal Credit Union
Camino Federal Credit Union wanted to engage their members and build an audience on social media by creating a video series with tips on managing personal finances. KWSM organized recurring monthly video shoots and published weekly videos as part of Camino’s Digital Marketing Strategy.
For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
Camino Federal Credit Union
Camino Federal Credit Union, based in Montebello, California, wanted to increase the leads they were receiving from their website for specific services they offered, such as auto loans and checking accounts. KWSM created and implemented a plan for increasing the conversion rate on their website. Over the course of 12 months, the monthly eads from their website increased from fewer than 10 to over 100.
For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
Fanion
A family business selling its first product solely through ecommerce needed help spreading the word about its launch. KWSM created a series of Meta Ads, which generated hundreds of thousands of impressions and drove tens of thousands of users to their website within the first six months following the product launch.
We value our friendships with the team tremendously and appreciate all that KWSM has done to help us launch the Fanion. We are grateful to have worked with you all, thank you for everything and we look forward to pushing our launches on Amazon and Walmart!”
Marcia Campbell, CPA
Marcia L. Campbell, CPA, a division of Smith Marion, needed to build a stronger online presence, attract more leads, and establish herself as a thought leader in the world of accounting and fiduciary services. KWSM utilized brand journalism to humanize her expertise, attract the right clients, and increase her visibility in a competitive space.
Through weekly interviews, KWSM captured Marcia’s expert insights on niche topics in the fiduciary field and turned them into SEO-optimized content. This content was strategically crafted to provide a unique point of view, voice, and value to her target audience while ranking for first-page keywords, AIOs, and featured snippets:
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
Our world
is noisy.
Breaking through requires holistic digital marketing strategy across three categories:
Inbound
Attract prospects through valuable & relevant content.
Outbound
Proactively reach out to targeted prospects.
Nearbound
Build relationships with prospects through partnerships.
Certifications
{ Core Value: Communicative }
What is Brand Journalism?
Brand Journalism is “story-first” marketing that focuses on a company’s people, customers, and the challenges you’re overcoming together.
{ Core Value: Passionate }
We Love Learning New Industries
However, out of the more than 1,000 companies we’ve worked with, many of them fall into 4 sectors where we excel:
Our Clients
{ Core Value: Loyal }
Our Team
Our Leadership Team has been together for 9 years.
Now our team is your team.
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
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