{ Journalism Meets Marketing }
Control the narrative. Dominate the market.
Storytelling that converts.
Best-in-class brands hold status in the marketplace. They speak with both authority and authenticity. They showcase their expertise and build consumer confidence. And they grow faster.
We use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads.
You want business growth.
Client Results
Gokal Law Group
An Orange County-based estate law firm specializing in trust and probate litigation needed to generate leads for their practice. KWSM crafted a custom Digital Marketing Strategy that integrated several tactics to attract just the right type of client.
“KWSM has been our marketing partner for several years. Over the years they have helped us gain substantial growth. They have always been responsive and produced work of the highest quality.”
Markful
A print-on-demand and promotional product manufacturer was looking to market to real estate brokerage decision-makers, administrators and agents.
KWSM strategized and ran a cross-platform program that focused on website design, content creation, SEO, email campaigns, paid social media advertising and PPC campaigns, and organic social media.
KWSM saw leads grow both paid and organically, and the campaign was expanded to other target audiences.
“We’ve been incredibly impressed with KWSM as they have offered more than just someone to run your digital campaigns but a genuine partnership. Their exceptional communication, strategic insights, and seamless integration with our team have made them an asset in our digital marketing efforts … It truly feels like they’re an extension of our internal staff, contributing not only to the efficiency of our campaigns but also to their overall success. With their proactive approach and tailored strategies, they’ve played a pivotal role in elevating our digital presence and achieving our goals.”
Americover
A U.S.-based plastic sheeting supplier wanted to expand their reach to a national audience of growers and builders. They partnered with KWSM to develop and execute a Digital Marketing Strategy to drive qualified leads organically. (With no ad spend.)
“After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).”
Total Lender Solutions
Total Lender Solutions (TLS) supports hard money lenders, financial institutions, and their attorneys in starting the commercial foreclosure process for defaulted borrowers. While the transactions rarely result in a foreclosure of the property, TLS leads the process of getting the buyer back to the table with the lender to determine a resolution.
KWSM created state-specific commercial foreclosure sales collateral brochures, which were provided to hard money lenders at events. They served as the first marketing funnel touchpoint, which included state-specific landing pages, foreclosure market blogging updates, social media, and pay-per-click (PPC) remarketing advertising, which digitally targeted collateral recipients who had visited the website.
KWSM took the time to listen to us to not only understand our business but our industry as well (not an easy task given the niche market we occupy). They wowed us with a marketing analysis showing what others were doing and pointing out our strengths and weaknesses. We started with having (KWSM) update our logo and website and were impressed with the range of options they gave us. From there, KWSM created some collateral pieces that we needed. They deliver a quality product in a timely and professional manner exceeding our expectations. They get our highest recommendation.”
Angela Reddock-Wright
Angela Redodck-Wright is a longtime employment law attorney and mediator and frequent media commentator for major media outlets. Also an author and radio host, Reddock-Wright has provided legal insight and analysis on some of America’s biggest employment law cases, including the Harvey Weinstein case, Gina Carano-Disney case, and election free speech in the workplace cases. She has been featured on CNN, Court TV, Good Morning America, CBS, FOX, NPR, New York Times, and Los Angeles Times.
KWSM strategized and executed a monthly public relations program aimed at top journalists, reporters, and newsroom decision-makers centering around Reddock-Wright’s thought leadership and analysis of emerging laws, high-profile employment law legal cases, and potential pitfalls that business owners or employees may face. The monthly public relations outreach has led to several media placements, and Reddock-Wright has been featured on local and national television, in print articles, and in online news stories.
KWSM has supported my role as a legal media commentator by maintaining a consistent employment law PR distribution program to local and national media, sharing expert legal analysis on complex employment laws, high profile workplace legal cases, and new laws that impact business owners and employees. They understand the fast-paced landscape of employment law and which cases or laws could result in landmark changes.”
Marilyn: The New Musical / Epuri
Marilyn: The New Musical was a Broadway-style show production on the Las Vegas Strip, calling the Paris Las Vegas resort home. EPURI was an energy drink that launched its American version and aimed at being the top selection for bars and restaurants to serve as a mixer for cocktails.
KWSM developed a strategic partnership supporting two launches – with the Marilyn: The New Musical requiring an opening run sponsor-partner and offering prime advertising placement and visibility throughout the run. EPURI sought to get in front of hospitality decision-makers and influencers, looking to shake up the energy drink-infused cocktail marketplace. EPURI partnered in an opening night party at Gustav’s Bar, located in Paris Las Vegas’ Eiffel Tower. The event welcomed the cast, media, industry influencers and hospitality decision-makers.
Really a first-class agency! I honestly didn’t realize how much we were lacking from previous online marketing companies, until we started working with KWSM. They are super professional and responsive, and they communicate the status of our marketing very effectively, rather than expecting my team to decipher a bunch of CTR and impression statistics. Highly recommended.”
West Coast Family Mediation
West Coast Family Mediation is a group of mediators dedicated to helping couples resolve conflicts and legal issues respectfully and with compassion. The center focuses on providing divorce mediation, premarital mediation, marital mediation and other family mediation services. KWSM drove synergistic relationship between West Coast Family Mediation’s mediators and both Marriage and Family Therapists (MFTs) and licensed counselors.
KWSM built a new website and strategized a mix of tactics that supported West Coast Family Mediation’s goal to be a safe transitioning space for couples seeing MFT and counselors but still seeing counselor content on the mediation website.
The whole team we worked with at KWSM was wonderful to work with! They were incredibly organized, on time and kept communication with us regularly. Any time we had questions, someone was available to answer them and take care of anything that needed to be done quickly. We were so happy with the final website and now that we’re on the other side of it they are still providing the same great service as they did before. Would highly recommend working with them!”
Contour Sales & Marketing
Contour Light Devices is a medical device sales company that offers the only FDA-approved commercial red light therapy treatment. Contour Light works with practitioners across several fields, including chiropractors, med spas, women’s health centers, nail and hair salons, weight loss centers, physical therapy clinics, and more. Red light therapy provides added revenue and complementary benefits to practitioners’ existing treatments.
KWSM implemented a practitioner-centric experience creating individual website pages supported by case studies and testimonials from practitioner and business owners in those same fields. Practitioners were more inclined to move forward with a sales call when they had seen other business owners in the same practice area succeed with Contour Light’s therapy.
KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff with whom we have had the pleasure to work were highly skilled and creative, as well as stellar advocates for our business. KWSM project management is excellent and responsive.”
Front Desk Supply
A leading hospitality products supplier needed to identify and market to individual industry sectors and create new marketing opportunities outside of the hospitality space. KWSM created a marketing strategy focused on account-based lead generation and engaged those targets with a mix of tactics, including cold email marketing, pay-per-click ads, content marketing, warm email drip campaigns, monthly newsletters, and on-site SEO.
Their entire team is very professional, with lots of great ideas and we continue to see results in terms of our awareness. It is the first time I feel 100% confident in our external message, and the results speak for themselves.”
Total Lender Solutions
A foreclosure processing service provider wanted to generate leads by targeting lenders in need of comprehensive foreclosure solutions to resolve defaulted loans in Arizona, California, Nevada, Missouri, Oregon, Washington and Texas. KWSM developed unique Brand Messaging and translated it into content that included email marketing, social media management, and blogging.
Working with KWSM has been great. We started with KWSM as a small company of 6 employees in 2021 and have grown to 12 employees in 2024. This growth in our company could not have been completed without their assistance. Through their marketing expertise, we have transferred over to a fully organic approach to getting clients and our client base continues to grow. Our current clients are impressed with all our materials and our online traffic has never been higher. They are easy to work with, and have been incredibly insightful in coming up with strategies for our very niche business.”
Our world
is noisy.
Breaking through requires holistic digital marketing strategy across three categories:
Inbound
Attract prospects through valuable & relevant content.
Outbound
Proactively reach out to targeted prospects.
Nearbound
Build relationships with prospects through partnerships.
Certifications
{ Core Value: Communicative }
What is Brand Journalism?
Brand Journalism is “story-first” marketing that focuses on a company’s people, customers, and the challenges you’re overcoming together.
{ Core Value: Passionate }
We Love Learning New Industries
However, out of the more than 1,000 companies we’ve worked with, many of them fall into 4 sectors where we excel:
Our Clients
{ Core Value: Loyal }
Our Team
Our Leadership Team has been together for 9 years.
Now our team is your team.
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
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