My Family ID

My Family ID is an identification smartphone app for parents, caregivers, and more to scan, save and share crucial information like biometric face scans and digital fingerprints in the event of a missing persons incident. KWSM developed brand messaging that focused on the epidemic of missing persons cases, and how parents, loved ones, and caregivers can arm themselves with the app to assist when the unthinkable happens. The messaging is used across the website and in outbound communications like email campaigns and social media.

82%
increase in new users
66%
increase in engaged sessions
100%
increase in app store conversions
My Family ID Logo

Brand messaging is essential for any business, and no one does it better than KWSM. Working with Jeff and Taylor, and the rest of the team, is a pleasure. They were able to help me share my story and create the message I want my customers to hear. They were patient, resourceful and what they created for me was terrific. I am very happy to be working with KWSM.”

– Detective Chuck Still (Retired), Founder
Core Values at KWSM a digital marketing agency