Marilyn: The New Musical was a Broadway-style show production on the Las Vegas Strip, calling the Paris Las Vegas resort home. EPURI was an energy drink that launched its American version and aimed at being the top selection for bars and restaurants to serve as a mixer for cocktails.

KWSM developed a strategic partnership supporting two launches – with the Marilyn: The New Musical requiring an opening run sponsor-partner and offering prime advertising placement and visibility throughout the run. EPURI sought to get in front of hospitality decision-makers and influencers, looking to shake up the energy drink-infused cocktail marketplace. EPURI partnered in an opening night party at Gustav’s Bar, located in Paris Las Vegas’ Eiffel Tower. The event welcomed the cast, media, industry influencers and hospitality decision-makers.