Marcia Campbell, CPA

A California-based CPA firm specializing in trust accounting and elder care financial services needed to build an authoritative online presence to generate leads. KWSM implemented a content marketing strategy that included optimized blogs, social media, and website content for effective brand visibility. The organic content was so effective that some prospects would print the blogs and bring them into their first consultation with the client because they identified with the challenges explained in the content. Recently, the client was acquired by a larger firm, and the website was considered such a valuable lead generator that it was considered a financial asset as part of the M&A transaction.

950%
increase in web visitors
394
first-page keyword rankings
144
quality leads generated annually

My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”

– Marcia Campbell, CPA, CSA, AEP
Core Values at KWSM a digital marketing agency