Arabia Mountain National Heritage Area

The Arabia Mountain National Heritage Area (AMNHA) in Stonecrest, Georgia, needed to raise awareness and explain to hikers and visitors how to enjoy the area in ways that protect the site’s unique ecosystems. KWSM put together a comprehensive Instagram influencer marketing campaign that showcased the beauty, history, and various attractions of the landscape while also educating audiences on how to explore responsibly and protect the environment.

300%
brand reach increase produced by influencer-created content
72%
brand impressions increase generated by influencer content
9%
brand followers increase generated by influencer content

We have thoroughly benefited from [KWSM’s] knowledge, professionalism, and dedication to successful digital outreach. Their expertise with SEO has successfully driven traffic to the website and resulted in a night-and-day difference between where we are now and where we were prior to their work. Between web promotion and social media strategy, working with KWSM has left us in a strong position to tell our story to the world.”

– Zack Loehle, Communications Manager
Core Values at KWSM a digital marketing agency