Pinterest: Using Pins to Tell Your Story

Jan 2020

Pinterest BoardsAt the end of 2019, Pinterest reported having more than 235 million users. Are you taking advantage of all those potential customers looking for “pinspiration?”


The majority of users on Pinterest are looking for ideas for everyday solutions. They’re looking for answers to their fashion dilemmas, health and fitness goals, parenting and relationship questions, food quests, and home designs. Depending on your story, you can give many of these users the answers they are looking for just by sharing who you are.


What is Pinterest?


Pinterest is made up of images or pins that are organized on boards. Users can choose to share individual pins you post and follow your boards. According to Pinterest, 83% of users make purchases based on the content brands share. If you’re not pinning your products, you could be missing out on thousands of potential customers.


So how do you genuinely connect with pinners to turn them into customers? It’s simple, create boards and pins that show who you are and what you like. Take Studio McGee, for example. This is an interior design company that sells furniture as well as offers design services. Their Pinterest is filled with design inspiration ideas from the homes they’ve worked on as well as homes they love. Many of their pins include the products they sell, but they also include inspiration from other companies. Their boards are even organized by other popular trends including food, clothing, kids, and travel. Everything on their profile shows users what their interests are, and who their business is. 


How do you tell your story?


Start with the services and products that you offer. Then consider how you want potential customers to view your brand. Are you a family company? Are you a foodie? Do you keep up with beauty trends? All of these subjects can help millions of users find you.


So start pinning! Start shaping your Pinterest profile with the things you love and inspire users to want to learn more about what you offer. 


77% of weekly users regularly discover new brands and products on Pinterest.


We develop a fully customized strategy based on your unique needs, and then we execute your social media marketing strategy on a daily basis. You run your business; we run your social media.

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