Have you ever wondered why your website fails to attract the right audience despite offering top-notch products or services? Are you tired of your competitors consistently outranking you in search engine results? In this post, we’ll address the question, “Is it worth paying for search engine optimization?”
As a Digital Account Manager at KWSM, I’ve had the privilege of witnessing the transformative power of SEO in numerous businesses. With several years of experience in this field, I can confidently say that strategic and consistent SEO techniques can attract your target audience, give you a competitive edge, and open up new avenues for business growth.
Is It Worth Paying for Search Engine Optimization (SEO)?
SEO (Search Engine Optimization) is the practice of improving your website’s visibility and ranking in search engine results pages (SERPs). It involves using various techniques and strategies to make your website more relevant and credible to search engines like Google.
As a busy business owner, you already have many responsibilities and tasks that demand your attention. Whether paying for SEO is worth it will depend on your specific circumstances and goals.
Here are some factors to consider:
Do you need website visibility?
Increased website exposure in search results may result in more organic (non-paid) traffic. SEO can help with this. Investing in SEO might be advantageous if you depend on search engine traffic to bring leads to your website.
Do you have competition?
Remember, in many industries, competition is fierce. But with SEO, you can level the playing field and even gain an edge. By ranking higher for relevant keywords, SEO can significantly increase your website’s visibility and user engagement, giving you the confidence to compete with the best.
Can you invest in a long-term strategy?
It’s important to understand that SEO is not a quick-fix solution. It’s a long-term strategy that requires consistent effort over time. But rest assured, the results can be significant. By investing in SEO, you’re investing in the future growth and success of your business.
What’s your budget?
SEO services can vary widely in cost, depending on the agency or professional you choose to work with. Consider your budget and the potential return on investment (ROI) when evaluating whether paying for SEO is feasible for your business.
“If you hire the right company, paying for SEO services can be one of the best long-term marketing investments you can make. It does require patience, but often becomes one of the best and least expensive sources of high-quality traffic to your website.”
Stephen Wagner, VP of Finance & Operations, KWSM: a digital marketing agency
Do you have SEO expertise in-house?
SEO can be complex, and staying up to date with the latest trends and algorithm changes requires expertise. If you lack the knowledge or resources in-house, outsourcing SEO to professionals can ensure that your website is optimized effectively.
What other marketing efforts are you engaged in?
Integrating SEO with other marketing tactics, such as paid advertising, social media, content, and email marketing, can create a cohesive and comprehensive digital marketing strategy. By leveraging the power of SEO alongside these efforts, you can maximize your online visibility, drive targeted traffic, and enhance the overall effectiveness of your marketing campaigns.
Related Article: Why SEO Marketing is Still the Best Digital Tactic
Search Engine Optimization Case Study
One of KWSM’s clients’ (mediation attorneys) annual marketing goal was to increase organic traffic and generate more qualified leads. We meticulously curated a list of industry-related keywords they were not ranking for. Through our strategic efforts, in just one year, their website now secures first-page rankings for an impressive total of 336 keywords, whereas it was only 97 words a year ago. (One of our trusted SEO pro tools generated the report below.)
This significant increase in ranking keywords is crucial for their business. By ranking higher for specific keywords, they have experienced a boost in organic traffic to their website, resulting in a substantial rise in phone calls from people who have found them through Google searches.
The correlation between improving keywords and converting leads into clients underscores the effectiveness of a strategic digital marketing strategy. During our recent monthly strategy meeting, I was excited to hear our client report “steady leads and a consistently busy schedule.” They encouraged us to continue our SEO efforts, stating, “Keep doing what you’re doing for our SEO because it’s working!”
Related Article: How Can SEO Save on Marketing Costs?
KWSM – Your Digital Marketing Agency for SEO
The answer to the question “Is it worth paying for Search Engine Optimization?” is a definite yes! considering the immense benefits it brings to website visibility, competitive edge, long-term growth, and synergy with other marketing efforts. Your best bet is to have a reliable partner who can manage the complexities of SEO on your behalf, a partner like KWSM: a digital marketing agency.
Contact us to set up a consultation to learn more about the SEO services we offer, and the impact they can make on your business.
