You’ve made an effort to create valuable blog content, but the results have been disappointing. If engagement and web traffic are low, you’re probably missing a crucial piece of the puzzle: SEO.
Crafting a blog post is only half the battle. Without a search engine optimization (SEO) strategy your content may never reach its intended audience. Think of SEO as the bridge connecting your great content with the people actively searching for what you offer.
KWSM specializes in helping businesses leverage the power of SEO to boost visibility and drive results. We adhere to and constantly learn about search engine best practices to help quality content rank. Let’s dive into why SEO is essential for any successful blogging strategy.
What is an SEO Strategy?
Our SEO strategy is a series of interconnected steps; it begins by researching the intent-based terms your ideal customers use (keyword research) and then we fine-tune your website so search engines “value” it (on-site optimization). Next, we create compelling blog posts that naturally answer the questions your audience is asking (content optimization). We strategically share the content across various platforms (outreach & promotion) to maximize visibility. And finally, we keep an eye on what your competitors are doing to refine your strategy (competitor analysis).
A solid SEO strategy involves several elements:
- Competitor Analysis: Understanding what your competitors are doing with their SEO strategy, identifying the keywords and tactics they use successfully (and unsuccessfully.)
- Keyword Research: Finding the words and phrases your ideal customers use in online searches and tailoring your blog posts accordingly.
- On-Site Optimization: Fine-tuning your website’s code and structure to make it search engine-friendly.
- Content Optimization: Creating high-quality blog posts that answer your audience’s questions and incorporate your target keywords naturally.
- Outreach & Promotion: Getting your content in front of the right people on social media, relevant websites, and other online platforms.
“Search Engine Optimization is the heart of an organic digital marketing strategy, and a well-executed SEO strategy is the perfect marriage of exactly what your target audience seeks and what your business provides to end their search.”
Jeff Soto, VP of Strategy and Client Relations, KWSM: a digital marketing agency
What Happens If You Don’t Use SEO?
Blogging is a significant investment of your time and resources. Wouldn’t you want to make every effort to help the right people actually see your content? An SEO strategy serves as a guide toward maximizing your return on that investment. It can help you reach a broader or more narrow targeted audience and help those valuable blog posts translate into tangible business opportunities. When you blog without SEO, your content risks getting lost in the vast ocean of online information.
Here’s what could happen:
- Low Visibility: If your blog doesn’t rank well on search results pages, people who could benefit from your insights will never find you.
- Wasted Effort: Blogging takes time and energy. Sadly, without an SEO strategy, it’s unlikely to yield the desired return on your investment.
- Impacted Bottom Line: You could be paying writers and website domain hosting but seeing little to no return on your investment if potential customers can’t find your content.
Related Article: Why SEO Marketing is Still the Best Digital Tactic
Let KWSM Develop Your Next SEO Strategy
Blogging and SEO go hand in hand. If you’re ready to turn your blog into a powerful lead-generation tool, the team at KWSM is here to help. We understand the complexities of SEO and stay up-to-date on the latest trends, so you don’t have to.
Ready to unlock your blog’s potential? Let us craft a custom strategy with our SEO services that drive traffic, convert visitors, and tell your brand’s unique story. Contact KWSM for a free consultation today!
