Author: Greg Colacino

What is outbound marketing

What Is Outbound Marketing? Turn Cold Leads Into Clients

What is outbound marketing? Outbound marketing is a strategic approach designed to put your business directly in front of potential customers. It involves reaching out to prospects through methods like targeted ads, cold emails, direct mail, and more. Unlike inbound marketing, which waits for customers to find you, outbound marketing

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3 Characteristics of an Effective Email

3 Characteristics of an Effective Email

Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each

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A group of people engaged in a story, ready to ask questions like "why is storytelling crucial to digital marketing"

Why Storytelling is Crucial to Digital Marketing

Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business?  At KSWM,

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Learn how to leverage client testimonials for lead generation.

How to Utilize Client Testimonials for Lead Generation

When a potential customer is on the fence about choosing your business after visiting your website and exploring your services, but something is holding them back, they need reassurance; that is where client testimonials for lead generation shine. Testimonials are one of the most important tools for building trust, establishing

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Large organizations & businesses may have many sub-brands that need websites. Here's how we created a multi-site website platform for sub-organizations.

Case Study: Multi-Site Website Platform for Sub-Organizations

The International Code Council (ICC) faced a challenge that large organizations commonly face with multiple sub-branches. Each chapter needed a website to establish credibility and represent the parent organization’s brand guidelines. In this case, the ICC had over 400 sub-organizations, many of which had existing websites that did not meet

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People looking at their phones while the TV gets ignored, a prime example of why social media ads are better than TV ads.

Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)

For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM

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A person who became a volunteer as a result of a good nonprofit website design agency

What Should a Nonprofit Website Include?

  Your nonprofit website has the potential to create a ripple effect of positive change with every click, every donation, and every volunteer signup. But those valuable opportunities may slip away if your site isn’t optimized for engagement and action.   Too many nonprofit websites fall short of their goal,

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Core Values at KWSM a digital marketing agency