If your business isn’t already posting videos to YouTube, you should be. After all, video is still king, and over 1 billion minutes of YouTube videos are watched every single day around the world. All those minutes and users add up – YouTube is the second most visited website in the world.
Viewable on smart TVs, mobile devices, and desktops, YouTube is widely accessible and gives creators (like your company!) the ability to post nearly anything to reach a wide variety of audiences.
There’s a chance that some of the content you have already created for your company could be tweaked and then uploaded to your YouTube channel as a compelling piece of content. Here are the top three reasons why your business should consider creating and posting to a YouTube channel page.
Boost Search Engine Organic Reach
YouTube is owned by Google and acts as its own search engine. This means that instead of using hashtags for people to find your company’s posts as with Twitter or LinkedIn, you can use SEO best practices to optimize your video title and description and then let the YouTube algorithm do the rest to organically reach audiences that are already searching for your content.
YouTube prioritizes videos in search results that have keyword-rich descriptions and that are filmed in high definition.
Since YouTube is owned by Google, if your video is optimized correctly, it will likely rank as a search result on Google too, exponentially increasing organic reach.
Show your Company in a Unique Way
Since YouTube is a video-only platform, this forces your company to think outside the box about how something needs to be shown on screen. Tutorial videos, behind the scenes tours, answering frequently asked questions, and new product or service unveilings make creative content that may perform well on video. These videos engage viewers and keep them more tuned in versus reading a blog post or text-only social media post.
Generate Higher Conversions
If your company sells products, take note. It’s been shown that users are 76 percent more likely to purchase products after watching a video about those products. And, even more important to your company’s bottom line, businesses who incorporate video into marketing grow revenue up to 49 percent faster than their non-video competitors.
Combine these statistics with the fact that YouTube videos have a description box where you can link to your company website, landing page, or product page, and you’re setting your company up for conversion success.
When establishing your YouTube channel, it is OK to start off small. Start posting a couple of videos per month, focusing on quality instead of quantity. Once your business has this rhythm down, you can increase your posting schedule and expand the types of videos that you create.
Companies using video enjoy 41% more web traffic from search than non-users.
KWSM has an in-house video team that will help give your brand a human face and generate the results you’ve been looking for.
CONTACT US to learn more about adding video to your digital marketing strategy.