Every firm has a story; our job is to tell it.

We create and execute integrated digital marketing strategies for beauty, cosmetics & haircare brands.

Get a Free Consultation

We’ll audit your website, social media, and SEO and give you tips for improving your digital marketing.

In a hurry? Give us a call now at 949-436-5173

Digital Marketing Agency for Beauty, Cosmetics & Haircare Brands

We offer a full range of digital marketing services designed to generate leads.

Founded in 2010, KWSM is a team of brand journalists that helps beauty brands create relationships with their customers. We work with start-ups and emerging brands that lack the manpower or expertise to run a digital marketing campaign in house. We also support larger, established brands that may have a full marketing department, but need additional direction with the digital part of their marketing strategy.

As professional storytellers, we help beauty, cosmetics and haircare companies express themselves through great content, authentic social media, effective online ads and compelling websites. We’ll ensure that your online presence accurately tells the story of your brand, and delivers the results you’re looking for.


“Your team has been professional, honest, creative and supportive throughout this process. Contour Light will prosper as a result of the genuine care and strategic efforts of the KWSM Team. Thank you.”

– Joe Martin, VP of Sales
Contour Light

“I very much appreciate your ‘eagle eye’. It is really nice that you continue to coach me.”

– Kathy Crook
SeneGence International

“I feel very nurtured and cared for during this entire process.”

– Debbie Chow, CEO
Auraline Beauty

Case Studies

Content Creation

Number 4 Hair Care, wanted to increase online sales, and improve brand awareness with salons and stylists who could carry their products. We created a mix of custom and curated content that was both informative and aesthetically pleasing. This included how-to videos from leading stylists, product-focused photo shoots, new product launch campaigns, social posts across a variety of channels, and weekly blog posts. Our content has established Number 4 as a leader in the hair care industry and continues to drive website traffic, product sales, and overall community engagement with stylists.

Online Advertising

Acne Intelligence, a skincare app and product line, wanted to expose their products to a wider audience. We created and executed an organic content marketing strategy supported by influencer marketing. Just 9 months into the engagement, we increased the Acne Intelligence Instagram following by 240%, doubled the reach of the brand’s content, and increased engagement by 500%. The Facebook fan count also doubled. Our marketing campaigns improved the overall quality of website traffic, leading to visitors staying on the site 6x longer, with a 60% increase in pages per session. Acne Intelligence continues to experience increased conversions and KWSM has been asked to take over the brand’s digital advertising strategy.

Website Design and Influencer Marketing

Jerome Alexander Cosmetics, had been a popular drugstore brand for years, but they wanted to increase their online sales and reach a younger buyer. We redesigned their website, giving it a clean, modern look that focused on showcasing their products and converting browsers into buyers. We also formed partnerships with Instagram and YouTube beauty influencers like Melly Sanchez (thefashionfreakk) to create beauty tutorials and social media posts featuring the Jerome Alexander product line. The content produced received hundreds of thousands of views, drove unprecedented traffic to the website, and spiked sales of the products featured. Within a month of launching and optimizing the new site, both web traffic and online sales had grown exponentially, and we continue to see month over month improvements.

Beauty Brands We've Worked With


Meet the KWSM Leadership Team

Inc Logo

Inc. Magazine Best Places to Work

Rated 96/100 in 2020

Katie Wagner

Katie Wagner

President & CEO

Stephen Wagner

Stephen Wagner

VP of Finance & Operations

Jeff Soto

Jeff Soto

VP of Client Relations

Taylor David

Taylor David

Director of Accounts

Every plan is custom
and tailored to your needs.

We don’t offer “packages” because inevitably when services are pre-determined, clients get more – or less – than they need.

  • Social Media Management
  • Website Design
  • Content Optimization (SEO)
  • Content Creation
  • Lead Generation
  • Online Advertising
  • Video/Photography
  • Public Relations
  • Influencer Marketing

Get a Free Consultation

If you’re looking for help with your digital marketing, we’d love to chat.
All our engagements start with a conversation to see if we are a good fit. We’re committed to building a strong partnership to help you meet your goals.


In a hurry? Give us a call now at 949-436-5173

Core Values at KWSM a digital marketing agency