Author: KWSM Team

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KWSM Team

KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More
how AI can help with marketing; digital marketing agency tips for gemini and chatgpt prompts

How AI Can Help with Marketing

August 13, 2024

Most of us have seen by now that AI can produce text, images, and even videos. The jury is still out on the quality and effectiveness of these creatives. However, when thinking in terms of digital marketing strategy, there are unique ways to utilize AI as an extra teammate to ensure every piece of content is readable, aligned with the goals of your business and your marketing campaign, and covers the necessary brand messaging.

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digital marketing agency for b2b manufacturers

How B2B Manufacturers Can Reach Buyers Online

July 30, 2024

B2B manufacturers like you understand the importance of building relationships and securing contracts with other businesses. However, the traditional methods of networking and trade shows may no longer be enough in today’s fast-paced digital world. In fact, the majority of B2B buyers now conduct most of their research online before

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Social Media management, digital marketing agency

How to Respond to Comments on Your Company’s Facebook Page

July 25, 2024

Does your business have an active Facebook presence? If so, comments on your posts are a goldmine of opportunity. They offer direct insights into what your audience thinks, wants, and needs. But how you respond to those comments can make or break your brand’s reputation. Many businesses struggle to respond

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difference between brand messaging and branding; digital marketing agency

What is the Difference Between Brand Messaging and Branding?

July 23, 2024

Have you ever heard the terms “brand messaging” and “branding” used interchangeably? While they are closely related, they represent distinct yet essential components of your overall marketing strategy. Understanding the difference between brand messaging and branding is crucial for crafting a cohesive and impactful brand identity that resonates with your

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digital marketing for professional services

Why Digital Marketing is Important for Professional Services Companies

July 18, 2024

Attracting your ideal clients doesn’t happen by accident. It requires understanding their unique needs, challenges, and aspirations. Digital marketing for professional services is about speaking directly to these pain points, building trust, and positioning your firm as the solution they’ve been searching for. Many professional service businesses, from law firms

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digital marketing agency - How Do I Know If I Need a New Website?

How Do I Know If I Need a New Website? | 10 Signs

July 11, 2024

Does your website feel more like a burden than an asset? Are you questioning whether it’s helping or hindering your business growth? Your website is your online storefront, and if it’s not making a great impression, you’re missing out on valuable opportunities. Deciding if you need a new website can

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