Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
When a potential customer is on the fence about choosing your business after visiting your website and exploring your services, but something is holding them back, they need reassurance; that is where client testimonials for lead generation shine. Testimonials are one of the most important tools for building trust, establishing
The International Code Council (ICC) faced a challenge that large organizations commonly face with multiple sub-branches. Each chapter needed a website to establish credibility and represent the parent organization’s brand guidelines. In this case, the ICC had over 400 sub-organizations, many of which had existing websites that did not meet
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM
Your nonprofit website has the potential to create a ripple effect of positive change with every click, every donation, and every volunteer signup. But those valuable opportunities may slip away if your site isn’t optimized for engagement and action. Too many nonprofit websites fall short of their goal,
Most of us have seen by now that AI can produce text, images, and even videos. The jury is still out on the quality and effectiveness of these creatives. However, when thinking in terms of digital marketing strategy, there are unique ways to utilize AI as an extra teammate to ensure every piece of content is readable, aligned with the goals of your business and your marketing campaign, and covers the necessary brand messaging.
Struggling to reach your customers directly? Discover how a marketing agency can optimize your DTC strategy and boost sales.
