Author: Katie Wagner

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Katie Wagner

Katie Wagner is the President and CEO of KWSM. She oversees all client work, team development, and agency operations. Katie has more than 15 years for experience in all aspects of digital marketing and content creation. She founded the agency in 2010.

Do I Need a Mobile Website?

March 21, 2011

But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.

Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.

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How to Use QR Codes as Part of Your Marketing Efforts

March 16, 2011

As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode

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It's Good to be King…. er, Mayor

March 15, 2011

Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.

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Join the KWSM Team!

March 12, 2011

We’re looking for someone who has excellent written and verbal communication skills. A Journalism or Communications Degree is preferred. You must be comfortable with all major social media outlets, possess a basic understanding of social media marketing best practices, and be willing and eager to learn. You need strong research skills and news judgement, excellent telephone manners and the ability to wow our clients with your willingness to go the extra mile. Above all else, you must be one of those rare individuals who works hard, even when no one is watching, completes tasks efficiently, and only needs things explained once. Oh – and sometimes you will have to work nights and weekends.

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Does Social Media Need PR or Does PR Need Social Media?

March 9, 2011

If social media is the new hotness does that make PR old and busted?  The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of

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Do You Need a Business Blog?

March 2, 2011

*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different.  The business blog is an extension of your website and your corporate culture.   I know, you’re a small business with just a couple employees or even just you, the owner, but your business still

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At Katie Wagner Social Media it's more than just idle chatter

Social Media is More Than Idle Chatter

February 22, 2011

A woman was cycling in the middle of a 300 acre forest and went flying over her handlebars. She was unable to walk and knew that she was all alone. To make matters worse, there wasn’t a cell phone close enough to call 911, but she did have enough signal left to send a tweet.
She sent out one tweet and at least six people called the local medics, who were on the scene within minutes.

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Your Twitter Account isn’t Still Speaking to Facebook or Linkedin is it?

February 16, 2011

Linking Facebook to twitter is the most commonly accepted update that is still happening. Like Chuck Woolery, I love this connection. Twitter is the little bird of social media that talks a lot and can get away with it. Facebook is more of a quality update that might happen more than once a day but can easily be added to a twitter stream-if you’re active on twitter. If you just have twitter set up solely as a repeat reference for Facebook then call Joey Greco because you’ve got a problem.

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