The dictionary defines social proof as “A psychological phenomenon where people assume the actions of others reflect correct behavior.” It’s human nature that when we enter a new situation, we look to those around us to show us how to react. Social proof is driven by the assumption that other
Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales is moving in. (Learn all about Social Sales here.) So, as salespeople (whether you work for a company, or own one), we need to know
Like a lot of things in business, the way we sell has changed. Traditional sales, where your sales force was responsible for cold calls and ‘drop-ins’ on prospective customers, isn’t as effective as it used to be. Consumers are doing a lot more research about the products and services they
Creating a social media strategy for a large, established brand is very different from creating one for a small business. One of the difficulties that small business owners encounter is that much of the ‘expert’ advice on social media is geared toward companies that already have a dedicated following – but what about a business that operates mostly on referrals from a small customer base?
While there is no magic formula for how much time you should be spending on social media for your business, I’ve come up with a schedule that works well for many of our clients.
If you think of your website as the credibility piece in your marketing plan, you can think of your social media presence as your authenticity piece. In today’s world, people demand to know more about the things they purchase, and especially the people they purchase them from. Why? Because they can. Now that a social media presence is becoming standard equipment for businesses, consumers can build a deeper connection with the brands they interact with. Today’s ‘marketing’ consists of daily conversation with customers on social channels. Those customers want to see the faces and hear the voices of the people behind your company. They want to read things you’ve written. They want to read things other people have said about you.
