I have a pet peeve. It’s when people tell me that social media doesn’t work. ‘Oh, I tried social,’ they say. ‘It didn’t work for me.’ The implication being that Facebook is fine for everybody else but there’s something about their particular situation that is simply incompatible with social networking.
You’ve probably noticed on your Facebook business page (fan page) that your posts aren’t reaching as many of your fans as they used to. It’s not your imagination. Facebook has been slowly reducing the organic reach of pages. According to TIME, Facebook reach for most pages is sitting at about
I recently signed up to attend a business seminar that’s coming up next month. There are several speakers who will present during this event, and as soon as I signed up to attend, I magically appeared on all of their email lists. Suddenly I am receiving e-newsletters from business people
The average person watches 106 videos a month. That’s right, about 3 per day. Video is the fastest way to get noticed on the web or social media, and if you’re a business owner, it’s an important tool to connect with your target audience. Not only can you use video
It’s easy to see that the rise of social media has changed the way we communicate with those around us. It seems like we spend more time sending messages on Facebook, Twitter and LinkedIn than we do actually talking to those in our network. But although social media gets a
For most people, the hardest part of running social media for their business is coming up with something to post day after day. Will people find my posts interesting? Is it too promotional to talk about my business? Why would anyone care what my company has to say? We sabotage
The dictionary defines social proof as “A psychological phenomenon where people assume the actions of others reflect correct behavior.” It’s human nature that when we enter a new situation, we look to those around us to show us how to react. Social proof is driven by the assumption that other
Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales is moving in. (Learn all about Social Sales here.) So, as salespeople (whether you work for a company, or own one), we need to know
