LinkedIn is so much more than your online resume. After all, it is also a social media channel! As a result, it can be very beneficial for you and for your business if you take the time to regularly update your LinkedIn profile and your LinkedIn company page.
Unsure of where to begin in terms of maintaining your LinkedIn account? The following tips will help give you a good start.
Check your notifications, messages and invitations.
As soon as you log in, don’t forget to check any new messages, notifications and invitations you may have. Respond to each in a timely manner. No one wants to be stuck waiting to hear from you for a long period of time, so don’t delay in responding.
By providing content on LinkedIn, you can show your expertise in your area with other professionals on the network. Remember to post onto your feed, as well as onto your company page and any showcase pages you may have.
Another great place to share content is in the groups that you are a member of. By sharing in groups, your content can reach more people and you can also increase your chances of becoming a top contributor in a group by doing so. Not sure why groups are worth your time? Read our past post on Why You Should Join LinkedIn Groups.
What would a social network be if no one was interacting or engaging with the content? Don’t just post your own content, but engage with the other content on your home feed and in your groups. Like, comment and share posts as you see fit!
Before you log out, don’t forget to connect with a few new LinkedIn members each day. Don’t be afraid to utilize the advanced search tool to target members in a specific industry that you’re looking for.
And there you have it! Some LinkedIn action items for you to do. Going through this checklist each time you log onto LinkedIn can help you achieve the goals you’re looking for. Remember, consistency is key!
For more social media news and tips, you can find us on LinkedIn!