Why Your Business Should Have a Facebook Group

Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer, but have you thought about making a Facebook group? Below you’ll find some tips on how to successfully run your company’s Facebook group. 

Create a Community

If a Facebook user joins your group, it probably means they are already interested in the goods or services your business has to offer. These members are great assets to have because they will be more likely to join in on group discussions and they’ll be able to give you an additional source of customer feedback on social media. Groups are a great way to get your customers to open up about services they wished your industry provided, or share ideas they have for your business. 

Add Value and Exclusivity with Private Groups

Facebook groups are different from your company’s page because you can control whether your group is public or private. If you chose to make your group private, you have a say in who can see the content posted. Making your group private gives you more control over the content posted in the group to ensure it is appropriate for your audience. You’ll also be able to decide which users might bring value to the group and accept their request to join. 

Reduce or Replace Promotional Posts

Building a group of individuals with similar interests creates a higher chance that they will join discussions. Your company’s Facebook group should be a place where you really focus on building a relationship with your audience to gain their loyalty. The group can offer the community a support system for common challenges they face, or it can be a space to share exciting experiences. You should limit the number of posts that are promoting your services and pushing members to make a purchase because it will turn some users away. Instead, focus on supporting the members and building a connection. 

Facebook groups are a great way to get consumers thinking about your company without feeling like they are being pressured into making a purchase. When you utilize your company’s Facebook group correctly, members will be more inclined to recommend the group to their friends and your network of interested individuals will grow. Your business should have a Facebook group to help nurture your target audience and give them a closer look into your company’s values – an aspect of marketing that can sometimes be lost in company pages that only create promotional content. 

 

1.8 billion people use Facebook groups to interact with businesses and other users who have similar interests.

Do you want to start a Facebook group for your company, but aren’t sure how to get started? Or maybe you’ve created a group, but can’t seem to get the results you want.

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