Although social media is intended for live use, that doesn’t mean businesses always have the time to post several times a day. For many companies, scheduling out tweets has become common practice with the help of social media scheduling tools like Hootsuite and Buffer. However, in a sea of scheduled tweets, there’s nothing like a refreshing stream of live tweets to break up the monotony.
If you need to liven up your Twitter feed, keep reading to learn the top reasons you need to be live tweeting on your Twitter!
Stand Out From The Crowd
If an account is live-tweeting, several qualities are immediately made clear: The business values the connection it has with its audience on social media, is savvy enough to know what works best on its networks, and is able to use those tools to its advantage. Twitter users are more likely to follow and engage with an account that live tweets because it’s already proven that the business will be providing valuable or interesting information to them. Most importantly, live tweeting can help your company stand out from the crowd and the masses of scheduled tweets.
Boost Promotion Efforts
One of the best ways to get people talking about your business is to live tweet. Whether you’re counting down to a product launch, giving the play-by-play on the big game, or simply giving your two cents on a trending reality TV show, writing live tweets that relate to your work can help you put your brand in front of a new audience and get people engaging with your account. Also, if you’re hosting an important event, keeping your Twitter updated with live tweets can help keep those who aren’t able to attend participating and still in the loop.
Prove Your Expertise
Live tweeting can benefit your Twitter account in a variety of different ways, but one of the best things it can do for you is build trust with your audience. For example, hosting live Q & A sessions on your account about your business or a new product can encourage your audience to buy into your brand while easily generating buzz. Another way to prove your expertise on Twitter is to participate in Twitter chats! These give you an excellent opportunity to network with other companies while answering brand-relevant questions that show off your know-how.
Need to brush up on any other social media skills? Katie Wagner Social Media offers our Social Media Bootcamp only three times a year, with the next installment coming in October. Learn more here.