If there’s one piece of digital marketing your company needs to have in place as Atlanta businesses begin to reopen, it’s a great website. In today’s day and age, users are expecting a visually appealing, quick, easily navigable website where they can readily find whatever information they are looking for.
We live in a world of instant gratification, and in this world, the internet is king. If your website doesn’t pop up on the first page of search results or takes too long to load a page, wave goodbye to potential customers. It doesn’t matter how cool your brand is or how unique your services are if people can’t access more information about your business during the research process.
Here are just a few reasons why optimizing your website is the first and most important step in getting your Atlanta business on the digital grid.
Your website is the hub of your digital marketing efforts.
Are you running ads to increase brand awareness or generate conversions? Are you linking to your website in social media posts? Are you struggling to bring in leads through organic content? Think about where you are sending people!
Your website is the hub for every piece of content marketing you’re pushing out. It’s imperative that your landing pages look good, load quickly, give people the information they’re looking for, and are set up to drive conversions through a form or clear call to action so users know what next steps they should take.
Website management is key.
Building a website is not a one and done process — it must be managed on a regular basis to keep your site clean, updated, secure, and fully functional.
A solid website management program includes things like:
- Monitoring and Installing security and platform updates monthly
- Ensuring site functionality and addressing issues promptly
- Creating a monthly backup for the site, so it can be restored quickly if needed
- Implementing new design or content changes each month
Optimize your website to be found on search engines.
Is your website struggling to rise to the top of Google search? It sounds like you might need help keeping up with the best practices for SEO optimization.
SEO is the key to having users easily find your website on search engines. Regardless of how strong your social media presence is, it’s important for your site’s content to capture industry-specific keywords to help interested users find you before they find your competitors.
47% of visitors expect a website to load in less than 2 seconds, and 40% percent of visitors will leave the website if the loading process takes more than 3 seconds.
Today’s consumers expect to have a flawless experience on the internet. They want to shift seamlessly from their mobile devices to their laptops without ever missing a beat. Your website must be ready.
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