Do you need some convincing to ditch your month-end report for this weekend’s game? Here’s some super news: you can tune in for the greater good of your business!
Regardless of whether or not you have the hottest ticket in town, live tweeting an event is a great way to build a connection with your brand’s community. Sure, having killer shots from the sidelines is wonderful. But there are some unique benefits for being on the same page as the 100+ million viewers watching from home.
Ready to report from the best seat in the house? Here are some tips to make your coverage a winning play for your company’s marketing strategy!
Find some plays on words.
The common ties between your brand and the game might not seem obvious at first, but it helps to take some time discover what they are ahead of time. Write out a list of key factors about your company, then think of ways you can relate it back to the game.
Nobody wants to follow a Super Bowl feed that keeps talking business, but making a witty business remark here and there is perfectly fine. For example, an optometrist can suggest that the referees make an appointment after a bad call and lawyers can make a comment like “Give us a call Player A, that was a ROBBERY!”
Add fun images to your roster.
Bringing visuals into the mix is a great way to help you get the most out of your session! Did you know that tweets with a picture typically get 150% more engagement? Even if you don’t have products that can be made to look like a football, take some time to stock up on visuals beforehand. Nobody want to miss an important play while searching for victory dance images!
Know the league’s rules.
Social media is a crowded space, but you never know who’s watching. Err on the side of caution and do your homework ahead of time. It might limit just how much you can say, but the results can be hilarious.
Keep your head in the game.
There’s nothing worse than making a comment about a play and being completely wrong. If you don’t consistently follow the sport, get familiar with the rules or watch with someone who is and watch for opportunities to make an impact.
It should go without saying, but the relaxed nature of the sport is not license to drink and tweet. Be mindful about the messages you put on the Internet and stay consistent with your company’s values.
Have you talked about the game on social media in past years? Share your experiences in the comments. Whether it’s a fantastic play or terrible call, one thing is for sure: people will be talking about it!
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