If live tweeting is a part of your content strategy, the first couple of experiences can be stressful and confusing. Not only are you required to catch the most important parts of the event, but there is also an expectation that you will be sharp and witty on a moment’s notice.
Despite the many twists and turns that can occur during an event, industry pros have the art of live tweeting down to a science. Here are some of our favorite tips for having a successful session:
Do some legwork up front.
Like any conference or party, the up-front presentation shows only a fraction of the work that has gone into making a live tweeting event a success. With that said, never discount the value of preparation. After all, taking care of the basics ahead of time frees up the mental real estate needed for bringing that extra creativity to your posts.
Share pictures and videos.
Not only do pictures give people a clearer idea of what is happening at the event, but they are the most commonly shared content on social media. Giving this visual media a prominent place in your tweets shows your audience that you were there for the good stuff. Grab the best seat in the house and snap away!
Catch some sound bites
Have the event’s speakers offered some valuable observations or statistics? Share these bits of information with your followers! As a bonus, quotes with attribution to the speakers could result in retweets from key influencers.
Use the formula: RT @___: ‘(Quote)’
It’s no secret that there is a certain amount of skill involved with compressing complicated thoughts into 140 characters or less. It can be tempting to cram in every last character, but refrain from hitting capacity when you think you’ll be getting shares! Room should be left for the event’s official hashtag with space to spare for your username when people retweet you. For many users, that limits the character count to about 120.
Follow other live tweeters
If you think an event is worth sharing with your followers, chances are that somebody else thought the same thing. Connect with these individuals and retweet them to offer your followers another perspective.
Most importantly, have fun with your posts and let your brand’s personality shine through! With a little practice, live tweeting can become a natural and enjoyable part of your social strategy.
Do you cover live events via Twitter? Tell us about it in the comments!
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