Mobile Website Search Engine Indexing Now Considered a Priority by Google

Facebook is taking aim at people begging for likes and comments. The platform will no longer display prominently in the newsfeed “spammy” posts that beg for user engagement in an attempt to make sure the user experience remains a high quality. It’s one of the social media stories in the news this week.

Google Rolls Out Mobile-First Site Indexing

#Mobile Website #Search Engine Indexing Now Considered a Priority by @Google. Since Mobile searches is growing at a faster rate than desktop searches. #SERP #PPC #SEO Click To Tweet

Over a year ago, Google announced that it was experimenting with the ways it indexed a company’s mobile site in comparison to their desktop site.   Currently, search engine results only accounted for how they indexed the desktop site and often put mobile users at a disadvantage since the cosmetic difference between the two could be vastly different. Now that mobile is accounting for more and more daily searches; Photo Credit: Instagram / evolve_mobile_marketingGoogle revealed that it is expanding its initiative over the original test websites. Webmasters should expect to see smartphone Google bots showing up in their logs more often.   If your site already uses responsive web design, then good news! Responsive web design can render the layout based on whether the user is visiting the website from a desktop or smartphone.

Facebook to Start Deemphasizing “Spammy” Posts in Newsfeed

Admit it; you don’t like the begging too when your friend posts something on Facebook and asks for likes and comments to elevate its popularity. Well, Facebook doesn’t like it either. Facebook analyzed thousands of posts and is going to mute posts that are asking for engagement in the form of likes, shares, comments, and tags. The platform found that posts which are blatantly asking for this were naturally appearing higher in the newsfeed because of better engagement so to promote better conversations amongst users and improving the overall quality of the user experience, Facebook will not show these posts as often in the newsfeed in favor of better content. This won’t affect charities and nonprofits that are asking for donations to their various causes.

Snapchat’s new Lens Studio App Lets Users Create Own Filters

Having already released over 3,000 filters to its users, Snapchat has now launched the LensStudio app, which allows users to create their own filters. After the filter has been created, you will be able to share it with your friends through a QR code that Snapchat will assign to it. One of the primary features of Snapchat’s popularity has been filters, so this is a big leap by the company to open up its development. The only limit will be the users’ imagination. Snapchat promises there will be more tools like Lens Studio to come.

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Chris Thompson Senior Content Editor

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Chris brings extensive experience in Google advertising and SEO to his work at KWSM. He has been working on digital advertising campaigns for businesses and organizations since 1992 and is both Google Adwords and Bing certified.Before joining the KWSM Team, Chris was a Senior SEM Manager at a national digital advertising firm, and has worked as a digital marketing consultant and as the online marketing manager at an e-commerce coffee company.Chris grew up in Ft. Lauderdale and moved to Atlanta in 2011. In his free time, he’s involved in animal rescue, has season tickets to the Fox Theater and enjoys golf and walking his Bullmastiff, Jasmine.