Following a year of significant unforeseen challenges, many small businesses are finding themselves unprepared for the new year and its upcoming marketing campaigns. With digital marketing becoming more important than ever, video is on many business owner’s minds as they think about how to connect with their target audiences. Keep reading to learn about the key benefits of video content and the best upcoming opportunities to produce professional content.
Is Investing in Professional Videography Worth it for Your Small Business?
Maximizing the potential benefits of video goes above and beyond reposting the same old YouTube clips over and over. Video content should tell a story, whether it be about your offerings, brand, or audience. This medium allows your audience to connect with your brand in a visual, dynamic way that is more engaging and memorable than written content.
The million-dollar question for business owners: is it worth it? In this case, it’s fairly simple, professional videography is almost always worth the investment. Studies have shown that viewers retain 95% of a message when they watch it in a video, as opposed to only 10% when reading it in text. However, the improved message retention is not the only benefit of video. Overall, video has proven more effective at attracting viewer attention and connecting with consumers, therefore achieving results.
Affordable Professional Video Services in Orange County
Luckily for businesses in the Southern California area, KWSM is here to help! On December 8, 2020, KWSM is holding a Video Studio Day. This is a great, cost-effective way for businesses to quickly and efficiently create professional video content.
Our video team allows you to get creative with your content, ready to apply our expertise to support your vision. At this event, the KWSM Team can interview you, or you can write your own scripts to read from a teleprompter. Either way, our team will help you produce four professional-quality videos to use on your social media and website.
Once you sign up for video studio day, our team will contact you prior to the scheduled shoot to walk you through the process, address any concerns, and ensure that you feel confident and well-prepared. We can even help you brainstorm ideas if you don’t know what to talk about in your videos.
We understand that social distancing and safety precautions are still crucial in slowing the spread of COVID-19. We have established a list of safety guidelines and on-set requirements that each video participant and KWSM team member must abide by. If you have any questions or concerns regarding our current safety protocols, please view our Video Studio Day Production Safety Guidelines, or contact us.
For a list of details, including location and time, for our Orange County Video Studio Day, visit our Video Studio Day web page. Please remember that there are limited spots available, so grab yours quickly!
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.
If you’re unable to make it to Video Studio Day on December 8th, don’t let that stop you! KWSM has an in-house video team that is ready to showcase the story behind your brand and generate the results you’ve been looking for.
CLICK HERE to learn more about KWSM’s photography and videography services.