Digital Marketing in a New Decade

Dec 2019

We’re on the cusp of a new decade, and what better time to rethink your online marketing strategy than heading into a new year. This week on the Social Media Help Desk, our host Jeff Soto sits down with guests Alexandra Hall and Tiffany Lundberg discussing the importance of having a comprehensive social media strategy, what your website needs in 2020, and everything you need to know about the new year on Instagram.


The Strategy Behind Your Strategy 00:00-11:10


We’re starting off this week’s episode discussing how, and why, you should rethink your digital strategy in 2020. Are you using UGCs to connect with your biggest fans? Do you have a video content plan to help tell your story? Our panel discusses what goes into developing a strategy and a few of the things you should keep in mind as you create yours for the upcoming year. 


Coming to a Website Near You 11:10-21:10


Now playing in 2020? Video on your website! Alexandra speaks on her thoughts about the importance of video, and how you can utilize the content on your website. She shares the top 4 types of video you should be considering and how to evaluate your needs so you can shoot the most effective video for your site. 


 A Beginners Guide to Instagram 21:10-27:15


Instagram is the second most downloaded app in the Apple Store – are you using it to your advantage? With so many social media options, we often hear that small business owners just don’t know where to start. And while all of our digital marketing suggestions are unique, we know Instagram can be a comfortable place for many people to start! Tiffany walks us through how to get started on the platform and the key basics any new marketer should know. 


75% of US businesses will soon be on Instagram. 

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