We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when it is, it can do wonders.
Things to Consider
TikTok was released globally in 2017 and was the most downloaded app of 2020.TikTok carries a large following and may help boost your business. When starting on TikTok for your business, there are some things to consider:
- Who are you trying to reach?
- Is your target audience on TikTok?
- Is your business/product an easy sell on the app?
- Do you have the content for the app?
Who Are You Reaching?
With social media being so popular, many businesses have turned to apps such as TikTok, Instagram, Facebook, and Twitter to remain relevant and reach a large audience. But TikTok and other social platforms may not always be the strongest approach for certain businesses.
Businesses aiming to reach an older or senior demographic would not want to focus their time on a TikTok account; instead, they might turn to Facebook or LinkedIn. 61% of TikTok’s audience is under the age of 36, so it presents ample opportunities to target this age demographic! TikTok provides businesses with a voice via their own account as well as different ad options that are served to anyone who falls within their targeted audience.
Businesses or brands that have a strong message or product would be ideal for implementing this app into their marketing strategy. By creating their own content or even partnering up with influencers, many brands have harnessed TikTok to spread awareness about their products or services. Creating content for this app presents a challenge: the video must be under 60 seconds and needs to capture the viewer’s attention. Combining your content with a popular song or dance may draw in viewers and increase engagement, further serving your content to similar audiences via the “For You Page” on the app.
Utilizing TikTok’s hashtag system may also generate even more engagement with the account. In hashtagging words that relate to the product or brand, users interested in this hashtag or others similar in nature will be directed to the account, thus further driving the awareness and engagement.
Effective social media marketing is often crucial to continuing a successful business. With such easy access to the internet and social media via smartphones, vetting a business through their accounts is often the consumer’s first step in their buying decision. Implementing TikTok into this step may just be what your business needs to stand out amongst the competition!
We develop a fully customized strategy based on your unique needs, and then we execute your social media marketing strategy on a daily basis. You run your business; we run your social media.
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