With so many different social media platforms out there to use, it can get confusing knowing the best time and place to post your content. It gets even more tricky to navigate when one platform like Instagram, offers different channels within itself to post on. This week, we’re breaking it down between posting on the actual Instagram feed versus using the Stories feature.
When Instagram originally launched nearly eight years ago, it only had the capability for its users to post on the feed. This is where you would showcase your image or brand to the best of your ability because it would stay up unless deleted. This is where you crafted your aesthetic. The better the image, the more likes and engagement you will receive, elevating your profile in the algorithm to see more exposure.
Two years ago Instagram launched its Stories feature allowing people to post more real-time behind the scenes images and videos that only last for 24 hours. We all know that taking one perfect photo doesn’t exist, and Instagram really ran with the opportunity to share more of their users’ lives. Instagram stories are great to showcase behind the scenes of events, what goes into the business, or anything that doesn’t need to be permanent on your feed. It’s also a really good way to keep your viewers clicking your page since the algorithm is based on engagement. Stories are also an entertaining way to get creative with as they offer stickers, polls, and questions for you to get more involved with your audience.
Instagram is one of the most popular social media platforms available for people and businesses, but it’s important to know how and when to use it to boost your brand. Posting on both the feed and Stories will keep your followers up to date and connected to your business.
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