One of the most unique aspects of Twitter is the ability to communicate with everyone anywhere in the world. Whether you’re a national brand or a local business owner you can send a Tweet to anyone on the platform. Unlike other social channels, Twitter breaks down the walls of hierarchy and truly allows you to connect with your customers on a personal level. Here’s how you can use Twitter to reach more of your customers.
Create A Killer Profile
Your Twitter bio is a simple way to tell people exactly who you and what your business is all about. Writing a great Twitter bio showcases your personality and makes it easy for users to find you. Improve your About section by including hashtags, keywords, and sharing what makes your brand unique. Be concise and impactful with your copy – you only have 160 characters to tell your best story. If it’s right for your brand, you can even include some emojis to better communicate your personality.
Join the Conversation
Twitter is one of the most interactive social platforms. Users don’t go to the site just to rate a photo or video but genuinely want to share their thoughts and connect with other people. As a business, you can apply this tactic to your tweets. Find the hashtags your ideal audience is using and identify who the top influencers are. Then, begin tweeting in those conversations using appropriate hashtags and responding to influencers and others that are part of those threads. The more your business engages with users, the more people will see your account and help you drive traffic to your site.
Maximize Your Tweets
Reach even more customers by using promoted options for your tweets that can help grow your business. Twitter advertising has a few options you can use to boost the reach of your posts: promoted tweets and Twitter ads. Promoted tweets work similarly to boosted posts on Facebook and Instagram. Put money behind your top-performing tweets to extend the reach of your posts and connect with more of your customers. Twitter ads also allow you to boost the reach of your posts but you have many more options to specify your audience and truly target the right people. You can put in suggested accounts and hashtags your users may be following as well as locations. Both advertising options allow you to choose your own budget and work within your campaigns. You can also boost both photos and videos using these advertising methods.
No matter what industry you are in, Twitter can be a beneficial way to reach more of your customers in your area and beyond. You can connect one-on-one with locals in your area and turn them into loyal fans of your business. Like any other marketing tactic, it’s important to create a plan to get the optimal results you are looking for and ensure you can spend the appropriate time and budget to achieve those goals.
77 percent of Twitter users have a better impression of a brand when they respond to a tweet.
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